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Posted 17 June, 2026

Marketing Automation and Customer Data Specialist

VRIZE
Shivamogga, KA, IN Full Time
Reference: 2f4ee694d9615583

Job Description

Key Responsibilities\nDesign, build, and QA multi-step customer journeys using Braze Canvas with conditional logic and A B testing\nImplement dynamic personalization using Liquid logic including conditional branching and templating\nManage and utilize Braze Catalogs for product feeds and dynamic content injection\nConfigure and troubleshoot campaign triggers such as custom events, attributes, and purchase data\nEnsure campaigns scale effectively by considering rate limits, throttling, and performance constraints\nPartner with data and engineering teams to ensure accurate and timely event and attribute availability via mParticle\n\nRequired Skills and Experience\n6+ years of hands-on experience with Braze, including Canvas and campaign execution\nDeep knowledge of Liquid logic for personalization and dynamic content\nStrong experience with mParticle including event taxonomy design, user identity resolution, and data quality validation\nExperience configuring mParticle connections and feeds to downstream tools including Braze\nFamiliarity with mParticle debugging tools to validate event flow, attributes, and user profiles\nExperience working with Census for data activation is a plus\nHands-on experience with Braze SDKs for mobile and web , including implementation best practices and troubleshooting\nStrong understanding of large-scale campaign execution and operational considerations\n\nAbout the Company\n\nVRIZE is a Global Digital & Data Engineering company, committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Adobe, IBM Sterling Commerce, Blue Yonder, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, and Tableau.\n\nVRIZE is headquartered out of Tampa (Florida) with a team size of 410 employees globally, currently, 100% of the clients undertaken are in the United States.

Delivery centers are distributed in the US, Canada, Serbia, and India. Having stellar growth and future projections of 100% YOY for the last 3 years, the company has been successfully addressing its clients’ digital disruption needs. Our continued success depends to a large extent on our ability to remain at the forefront of disruptive developments in the field of information technology and leaders/team members joining the force are expected to replicate the same.\n\nVRIZE is an equal opportunity employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Individuals with disabilities are provided reasonable accommodation.

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