Executive

Job Description - Offline Media Planner (Entry Level)

Location: Gurgaon

About the Role

We are looking for a highly motivated and detail-oriented professional to join our team as an Offline Media Planner . This role offers an opportunity to work across traditional media channels, supporting the planning, execution, and analysis of campaigns for leading brands.

The ideal candidate should have a strong interest in media, consumer behavior, market trends, and campaign planning.

Key Responsibilities

• Support the development of media plans across traditional channels including Television, Print, Radio, Cinema, and Out-of-Home (OOH)
• Assist in media research, audience analysis, and competitive benchmarking
• Coordinate with media partners, publishers, broadcasters, and internal teams for campaign execution
• Prepare media plans, schedules, release orders, and campaign documentation
• Monitor campaign delivery and maintain campaign trackers and reports
• Analyse campaign performance and provide insights for optimization
• Support client servicing teams with data, reports, and media recommendations
• Track industry trends, audience consumption patterns, and media innovations
• Ensure timely execution and reporting of campaigns

Eligibility Criteria

• 0-2 years of experience in Media Planning, Advertising, Marketing, or related fields
• Freshers with internships in media agencies, advertising agencies, or marketing roles are encouraged to apply
• Bachelor’s degree in marketing, Mass Communication, Advertising, Media Studies, or a related field

Required Skills

• Strong interest in traditional media and advertising
• Good analytical and numerical abilities
• Strong communication and presentation skills
• Proficiency in Microsoft Excel and PowerPoint
• Ability to work with large datasets and reports
• Attention to detail and strong organizational skills
• Ability to work in a fast-paced agency environment

Good to Have

• Internship experience in a media agency or advertising agency
• Basic understanding of media planning metrics such as Reach, Frequency, GRPs, CPRP, and TRPs
• Familiarity with media research tools and audience measurement concepts

What You'll Gain

• Opportunity to work on leading national and global brands
• Exposure to TV, Print, Radio, OOH, and Cinema planning
• Hands-on experience in media strategy, planning, and campaign execution
• Strong learning and career growth opportunities within a leading media agency

Preferred Candidate Profile

• 0-2 years of experience
• Strong academic background
• Passion for media, advertising, and consumer insights
• Eagerness to learn and build a career in offline media planning
• Comfortable working with data, reports, and presentations in an agency environment