Director Digital Planning

The incumbent in this role category will be responsible for account management, creating digital media campaigns strategies across the brand categories with a focus on building successful and collaborative client partnerships. Preferrably looking for someone with auto category experience.

Job Responsibilities:

• Work on a robust digital media strategy aligned to the client's annual marketing plans and their expectations from an integrated marketing communication approach for the brand
• Work with the Business team to create an annual digital plan for clients based on available budgets and resources
• Oversee digital media campaign planning, execution and delivery by holding regular meetings with the team to review progress, understand challenges and ensure course correction to achieve desired results
• Address client concerns and escalations by providing innovative solutions to ensure optimization of ongoing campaigns.
• Assisting brands with relevant Media Plans considering the brand's objective.
• Develop and activate media plan based on the client's brief across multiple platforms
• Coordination with internal teams (Search, Social, Programmatic, Ops) for plans, reports and campaign optimizations ensuring proper monitoring and consistency in campaigns
• Ensure brand KPIs are met (Reach, Leads, Conversions).
• Evaluating new media property in best interest of client's business objective.
• Present recommendations and way forward based on data analysis to clients
• Meeting new vendors and researching new digital marketing innovation which suits best to clients
• Have worked on YT, FB, Google and other branding platforms
• Responsible for team to stay updated and certified on all proprietary tools and processes
• Ensure participation in industry forums and awards for recognition and promotion of brand OMG India.

Skills:

• Bachelor's degree in marketing, Business, or related field.
• 12+ years of experience in digital planning/performance marketing.
• Strong hands-on experience in search, social media platforms with an exposure to AI driven approach.
• Strong analytical and problem-solving skills.
• Advanced Excel & PowerPoint skills.
• Strong communication and presentation abilities.
• Eye for Detail and Accuracy