Performance Marketing - Senior Manager

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

Key Roles and Responsibilities:

• Own and optimize performance campaigns across Google, Meta, and LinkedIn
• Manage and scale high-budget campaigns (1–3 Cr+/month) with strong focus on CAC & ROAS.
• Execute and refine full-funnel strategies (acquisition → conversion).
• Drive experimentation, A/B testing, and performance optimization.
• Collaborate with copy, design, and video teams to improve campaign effectiveness.
• Optimize landing pages, funnels, and conversion journeys.
• Track, analyze, and present performance insights with clear action plans

Competencies:

• Strong ownership with an outcome-driven approach.
• Ability to balance execution with strategic planning.
• Data-driven decision-making and problem-solving mindset.
• Ability to thrive in a fast-paced, high-growth environment.

Who Should Apply:

• 8+ years of experience in performance/growth marketing
• Proven experience managing large-scale paid campaigns and budgets (1-3 Crores+ per month)
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads (Certification is a plus).
• Experience in EdTech / D2C / high-growth startups preferred.
• MBA from Tier-2 institutes (preferred).

What do we offer?

• Opportunity to lead and build a full-stack growth engine (Digital).
• Fast-paced, high-growth environment with strong learning exposure.
• Compensation Range: INR 18-24 Lakhs