Marketing Campaign Specialist

Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.\n\nAudience Targeting and engagement : Utilize data-driven market insights and customer data to build targeted, personalized campaigns. Execute engagement and nurture campaigns to deliver optimized content experiences.\n\nCampaign optimization: Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.\n\nContent Personalization and Messaging: Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers.\n\nCross-Functional Collaboration : Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.\n\nAdaptation and Optimization : Continuously monitor industry trends and competitor activities, adapting campaigns accordingly to maintain competitiveness and implementing optimization strategies based on performance data.\n\nMarketing Automation Technology: Leverage marketing automation systems (Hubspot), CRM tools and analytics platforms to support ABM campaign execution, measurement, and optimization. Stay updated on emerging AI and ABM technologies, tools and best practices to drive innovation and effectiveness in our ABM strategies.\n\nAI: Ability to effectively utilize AI tools for marketing content creation, analysis or campaign optimization, with a strong emphasis on understanding the tasks (prompting) and critical thinking about the outcomes to ensure quality & compliance.\n\nkey performance indicators\nDevelopment, execution and performance of integrated marketing campaigns, in alignment with the business objectives and overarching marketing strategy\nwebsite traffic and engagement with key persons from target accounts # of solution request conversions\n# of opportunities in the active sales pipeline representing identified sales targets based on account based marketing approach\nrevenue generated for the business through marketing-generated leads (with the goal to convert every €1 spent on marketing into €8 generated for the business in incremental growth)\naccelerate the sales cycle (decrease time to close) and increase the contract value\n\nkey stakeholders\nGlobal Head of Enterprise Marketing\nGlobal Head of Digital marketing\nMarketing Campaign Manager\nB2B marketing cross-functional teams\n\nJob requirements\neducation/relevant experience\nBachelor's degree in Marketing, Business, or comparable education\nProven experience (3 years) in campaign execution.\nExperience at a large global enterprise is a plus.\n\nknowledge and competencies\nProven experience in executing and optimizing successful B2B marketing /ABM campaigns preferred.\nGood understanding of B2B marketing principles\nStrong understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, DemandBase, and email marketing software.\nBasic knowledge and a strong desire to learn how to read and interpret marketing data, analyze performance metrics, and derive actionable insights to optimize campaign performance.\nExcellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.\nEffective communication and interpersonal skills, with the ability to collaborate across global functional teams.\nExperience with marketing automation platforms (e.g., Marketo, HubSpot)\nExcellent written and verbal communication skills.\nNatural curiosity, problem-solving mindset and new technology adopter.\nAbility to thrive in high-pressure situations and environments, and to self-organise and prioritize workload.\nExceptional project management skills and a get-it-done attitude.\nExperience working remotely and across cultures, doing business globally.\n\nThe role is remote, based in India.