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Posted 18 June, 2026

Area Sales Manager

Diverse Lynx
Delhi,Delhi Full Time
Reference: 365_569689_16-00128
PRINCIPLE ACCOUNTABILITIES
Main responsibilities/ Principal duty
  • Achieve primary & secondary volume.
  • Managing Distributors/ Super Distributor.
  • Managing wholesellers /SRO/large traders
  • Distributor Appointment and Management and Credit Management
  • Recruit , coach, retain DSMs/SR/SO
  • Ensure physical availability of fresh stocks in the assigned teeritory
  • Ensure displays as planned
  • Price discovery in stipulated time intervals.
  • DSM productivity as targetted.
  • Distribution growth as targetted .

ENVIRONMENT
What external factors(competition/government controls/market locations etc) affect achievement of the position accountabilities
  1. Cremica's relationship with the Distributors and Retailers
  2. Competition activity on pricing and trade promotions
  3. Outlook of the Biscuti industry/ Festivals etc.
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