AI Marketing Generalist

Job Title: AI Marketing Generalist

Experience: 3–7 Year

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About the Ro

leFNP is looking for an innovative AI Marketing Generalist to transform the way marketing teams create, collaborate, and execute. This role is ideal for someone who understands both modern marketing and the rapidly evolving AI ecosystem, with the ability to identify the right AI tool for the right use case and build scalable workflows around i

t.You will work across creative design, content, performance marketing, product imagery, video production, SEO, CRM, analytics, and automation—leveraging AI to improve productivity, reduce turnaround time, and unlock new capabilitie

s.
Key Responsibilit

iesAI Strategy for Market

• ingAct as the go-to expert for AI adoption within the marketing functi
• on.Evaluate emerging AI tools and recommend the best solutions based on business nee
• ds.Develop AI-first workflows to improve campaign execution, content production, and operational efficien

cy.Marketing Automat

• ionBuild and maintain automated workflows using no-code/low-code platforms and AI agen
• ts.Automate repetitive marketing tasks such as content generation, reporting, campaign setup, tagging, and data processi
• ng.Integrate AI tools with existing marketing systems and collaboration platforms wherever possib

le.Creative & Content Enablem

• entGuide teams on selecting the right AI solutions f
• or:Copywriting and campaign ideat
• ionImage generation and enhancem
• entProduct photography augmentat
• ionGraphic design assista
• nceVideo creation and edit
• ingSocial media content product
• ionPresentation and document creat
• ionCreate reusable prompts, templates, and best practices for marketing tea

ms.Cross-Functional Collaborat

• ionPartner with Brand, Performance Marketing, Design, CRM, Product, and Content teams to identify AI-driven opportuniti
• es.Train internal stakeholders on AI tools and encourage responsible adopti
• on.Continuously optimize workflows based on business feedback and evolving technolo

gy.Innovation & Governa

• nceStay updated with the latest developments in Generative AI, LLMs, AI agents, and marketing technolo
• gy.Ensure responsible use of AI while maintaining brand consistency, quality standards, and data priva
• cy.Document AI processes and establish scalable operating procedur

es.Required Qualificati

• onsBachelor's or Master's degree in Marketing, Technology, Business, Computer Science, or a related fie
• ld.3–7 years of experience in marketing, growth, digital transformation, marketing technology, or AI implementati
• on.Demonstrated experience using AI tools to solve real business proble

ms.Preferred Ski

• llsStrong understanding of digital marketing, branding, content strategy, and customer acquisiti
• on.Hands-on experience with leading AI platforms for text, image, video, design, research, and automati
• on.Experience with prompt engineering and creating AI-assisted workflo
• ws.Familiarity with automation platforms such as Zapier, Make, n8n, or similar too
• ls.Understanding of APIs and integrations between marketing systems is an advanta
• ge.Analytical mindset with the ability to measure ROI and optimize AI-driven initiativ
• es.Excellent communication and stakeholder management skil

ls.Success Metr

• icsReduction in campaign turnaround times through AI automati
• on.Increased productivity across creative and marketing tea
• ms.Successful implementation of AI-powered workflows and automatio
• ns.Adoption of standardized AI practices across the organizati
• on.Measurable improvement in content production efficiency and operational effectivene

ss.What Makes a Great F

• it?You know which AI tool is best suited for which problem—whether it's generating ad copy, editing product images, designing creatives, producing videos, conducting research, or automating repetitive workflo
• ws.You combine marketing intuition with technical curiosity and enjoy experimenting with emerging technologi
• es.You are passionate about building scalable AI solutions that help teams work smarter and fast