Social Media Manager
Job Description
ROLE OVERVIEW
We are seeking a Social Media Manager who can create and execute our Social Media strategy across platforms, drive engagement , grow brand awareness , and contribute to business growth .
The ideal candidate is passionate about Content , understands consumer behaviour , stays updated on social media trends, and can balance Creativity with business impact .
KEY RESPONSIBILITIES
1. Social Strategy & Content
Own social media strategy, content pillars and platform plans - across Instagram, Facebook, YouTube and X
Translate consumer and nutrition insights into engaging, easy-to-understand content.
Ensure consistency of brand voice and messaging across channels.
Partner with Brand, Nutrition, Performance Marketing and E-commerce teams to execute campaigns and launches.
2. Organic Growth
Grow reach, engagement, followers, saves, shares and watch time.
Build creator, customer advocacy and UGC programs.
Identify emerging platform and content opportunities.
3. Ensure Content drives Business Impact
Identify winning content themes and scale them.
Identify content that can be amplified through paid media.
Ensure social media contributes to brand awareness, trust and business growth.
4. Community Building & Social Listening
Build and engage Good Monk's online community.
Monitor conversations across Instagram, Facebook, YouTube, Reddit and relevant forums.
Surface consumer insights, trends, objections and opportunities to the wider team.
REQUIREMENTS
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2-3 years of experience in social media management, preferably within D2C brands - wellness, nutrition, or consumer brands
Strong understanding of Instagram, Facebook, YouTube, X, LinkedIn, and emerging social platforms,
Excellent copywriting and communication skills.
Loves to be on top of content trends, meme culture, and short-form video formats.
Familiarity with social media analytics tools and reporting.
COMPENSATION & BENEFITS
Competitive salary based on experience
Opportunity to work & learn at a fast pace, with a rapidly growing D2C nutrition brand – with a chance to truly impact people's health
Collaborative and entrepreneurial work environment
Career growth opportunities within a high-growth consumer brand
