Growth Marketing Manager

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About Pixelo:

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

Role Overview :

We are looking for a Growth Marketing Manager to drive customer acquisition, qualified lead generation, and pipeline growth through a combination of demand generation, performance marketing, and digital growth initiatives. The ideal candidate will have experience across outbound marketing, paid advertising, SEO, SEM, email marketing, and conversion optimization, with a strong focus on generating measurable business outcomes for both Pixelo and its clients.

Key Responsibilities:-

• Plan and execute multi-channel growth marketing campaigns to drive qualified leads, appointments, pipeline growth, and revenue.
• Develop and optimize outbound demand generation campaigns through cold email outreach, account-based marketing (ABM), prospecting initiatives, and lead nurturing programs.
• Manage and improve email deliverability, domain health, inbox placement, sender reputation, and outreach performance.
• Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant advertising platforms.
• Drive Search Engine Marketing (SEM) initiatives, including keyword research, campaign management, bidding strategies, and conversion optimization.
• Develop and execute SEO strategies, including on-page SEO, off-page SEO, technical SEO, content optimization, backlink initiatives, and organic traffic growth.
• Develop and execute organic growth strategies across LinkedIn and other relevant channels to increase engagement, brand visibility, and inbound lead generation.
• Monitor website performance and user behavior using tools such as Google Analytics, Search Console, Hotjar, and other analytics platforms.
• Collaborate with design, content, and development teams to create and optimize landing pages that improve conversion rates and campaign performance.
• Identify opportunities to improve conversion rates across landing pages, website journeys, and marketing funnels through A/B testing and experimentation.
• Manage and optimize marketing automation workflows, lead nurturing campaigns, audience segmentation strategies, and customer journeys.
• Analyze campaign performance and generate reports on key KPIs, including traffic, CPL, CAC, ROAS, conversion rates, meetings booked, pipeline generated, and ROI.
• Work closely with clients and internal stakeholders to align marketing efforts with business objectives, growth targets, and revenue goals.
• Stay updated with emerging growth marketing trends, tools, technologies, and best practices to continuously improve campaign performance and drive innovation.

Qualifications :-

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–6 years of experience in B2B Growth Marketing, Demand Generation, Performance Marketing, Lead Generation, or Digital Marketing.
• Strong understanding of B2B lead generation, customer acquisition, growth marketing strategies, and marketing funnels.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and other paid acquisition platforms.
• Strong knowledge of SEO, SEM, keyword research, technical SEO, content optimization, and conversion rate optimization (CRO).
• Experience managing outbound campaigns using tools such as Smartlead, Instantly, Apollo, Lusha, Prospectoo, Clay, Phantombuster, SendGrid, and CRM platforms.
• Proficiency in Google Analytics, Google Search Console, Looker Studio, and marketing reporting tools.
• Strong analytical mindset with the ability to derive insights from data and translate them into actionable recommendations.
• Excellent project management, communication, and stakeholder management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Self-motivated, proactive, and results-oriented, with a strong focus on achieving growth targets and business outcomes.

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