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Posted 20 June, 2026

Digital Marketing Manager

Appex Innovation
Mumbai,Maharashtra,India,400031 Full Time
Reference: 474_449898_380558000016584020

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\n Roles & Responsibilities :<\/span>
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  • Build, plan and implement the overall<\/span> <\/span><\/span>digital<\/span><\/span> <\/span><\/span>marketing<\/span><\/span> <\/span><\/span>strategy<\/span><\/span>
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  • Manage the strategy and development of e\-<\/span>marketing<\/span><\/span> <\/span><\/span>content and exploration of sales channels<\/span><\/span>
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  • Develop strategies that drive customers to the product website<\/span><\/span>
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  • Improve the design, UX, traffic, and content of the website<\/span><\/span>
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  • Create paid campaigns on social media platforms<\/span><\/span>
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  • Manage the content that the business posts to social media<\/span><\/span>
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  • Maintain consistent brand messaging throughout all platforms<\/span><\/span>
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  • Use advanced metrics to measure the success of a<\/span> <\/span><\/span>marketing<\/span><\/span> <\/span><\/span>campaign<\/span><\/span>
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  • Keep up to date on the latest social media trends<\/span><\/span>
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  • Stay up to date with the latest technology and best practices<\/span><\/span>
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  • Measure ROI and KPIs<\/span><\/span>
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  • Suggest activities for improving the quality of online content<\/span><\/span>
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  • Track and measure SEO and Google Analytics metrics and provide reports<\/span><\/span>
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  • Build an inbound<\/span> <\/span><\/span>marketing<\/span><\/span> <\/span><\/span>plan<\/span><\/span>
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  • Research and forecast future sales and performance trends<\/span><\/span>
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  • Create email blast campaigns to target key customers<\/span><\/span>
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  • Research competitors and provide suggestions for improvement<\/span><\/span>
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  • Keep abreast with industry and<\/span> <\/span><\/span>market<\/span><\/span> <\/span><\/span>trends and best practices<\/span><\/span>
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    Requirements<\/h3>\n
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    • Bachelor's degree in<\/span><\/span> <\/span><\/span><\/span>marketing<\/span><\/span><\/span> <\/span><\/span><\/span>or business<\/span><\/span>
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    • Great problem solving skills<\/span><\/span>
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    • Proficient in photo and video editing software such as Adobe<\/span><\/span>
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    • Deep knowledge of web design principles<\/span><\/span>
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    • Proficient in MS Office Suite, including Outlook, Excel and Word.<\/span><\/span>
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    • Ability to identify long term trends in data<\/span><\/span>
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    • Great communication skills<\/span><\/span>
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    • Experience working with a content management system<\/span><\/span>
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    • Strong project management skills<\/span><\/span>
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      Benefits<\/h3>\n
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