Senior Marketing Manager

Pacific Time (PST) hours. The ideal candidate will possess a deep understanding of U.S. legal market dynamics, proven expertise in integrated digital marketing, and demonstrated success in driving lead generation, brand visibility, and achieving measurable ROI.

You will own the end-to-end marketing strategy—overseeing demand-generation, content, digital advertising, SEO, email, social media, partnerships, analytics, and budget management—while collaborating closely with firm leadership and practice-group stakeholders to meet revenue and growth objectives.\n\nRole Overview\nAs Marketing Director, you will develop and execute a comprehensive marketing strategy that aligns with the law firm’s business goals, generates qualified leads, and enhances our brand presence in the competitive California legal landscape. Your responsibilities will be organized around the Key Responsibility Areas (KRAs) established in our marketing dashboard, ensuring clear accountability and alignment between strategy and performance. Reporting directly to the Managing Partner, you will collaborate daily (during PST hours) with the Los Angeles attorneys, business development, and operations teams to translate firm-wide objectives into actionable marketing plans.\n\nKey Responsibilities:\n\n1.

Strategic Planning & Leadership\nDevelop Annual Marketing Strategy\nCreate and maintain a detailed, data-driven marketing plan and budget aligned to firm revenue targets, practice‐group needs, and overall business objectives.\nConduct quarterly strategy reviews—analyzing performance against KPIs (MQL volumes, lead conversion rates, ROI, brand‐lift metrics) and adjust tactics as needed.\nCross-Functional Collaboration\nServe as the marketing liaison for practice‐group leaders (e.g., Immigration, Corporate, Litigation), ensuring that marketing activities support client acquisition and retention goals.\nLead weekly stand-ups with U.S.‐based attorneys to collect input on business priorities, upcoming events, and areas for content development.\n2. Demand Generation & Lead Management\nLead-Gen Funnel Optimization & CRM\nOversee all digital and offline channels—SEO, PPC, social media ads, email, webinars, microsites—to drive MQLs (≥2 touchpoints) at a cost-effective CPA.\nTrack and report on MQLs: weekly, monthly, and year-to-date; maintain target benchmark for MQL-to-SQL conversion rates.\nCollaborate closely with sales to support them in reaching their business unit targets.\nWeb & Chat Lead Management\nCoordinate with Wix‐site administrator to ensure web‐form submissions, chat inquiries, and booking calendar requests are captured accurately in CRM.\nMonitor lead‐management workflow: assign leads to business‐development or sales teams promptly, track follow-up status, and verify conversion outcomes.\n3. Content Strategy & Execution\nBlog & Microsite Development\nImplement a robust editorial calendar (target: 2 blog posts per week; 5 microsites/webpages per month).\nCollaborate with subject-matter attorneys to produce authoritative, SEO-optimized articles, guides, and landing pages that showcase our legal expertise.\nMonitor content performance (views, time on page, bounce rate, conversion) and iterate topics based on analytics.\nThought Leadership & PR\nAuthor or oversee creation of news updates, press releases, client alerts, and whitepapers (target: 4 news items per week).\nSecure bylined articles or guest placements in reputable legal and business publications to enhance firm credibility.\n4.

Digital Marketing & Social Media\nSearch Engine Optimization (SEO)\nPerform keyword research, on-page optimization (meta tags, headers, schema), and technical SEO audits (site speed, mobile-friendliness, crawlability).\nTrack organic rankings for priority practice-area keywords; aim to improve top-10 keyword share quarterly.\nPaid Advertising (PPC & Social)\nManage a multi-channel paid budget—Google Ads, LinkedIn Ads, Facebook/Instagram Ads, retargeting—to drive traffic and conversions.\nOptimize campaigns for cost-per-lead (CPL) and ROAS, performing A/B tests on ad copy, landing pages, and audience targeting.\nSocial Media Management\nDevelop and execute a social calendar (target: 2 posts per day across LinkedIn, Twitter, Facebook, and Instagram).\nTrack social metrics—impressions, engagement rate, follower growth, and referral traffic—and use insights to refine creative approach.\n5. Email Marketing & Marketing Automation\nCampaign Planning & Execution\nPlan and send 3–4 email campaigns per week (newsletters, practice-area updates, event invites).\nBuild segmented email lists and tailor messaging by persona.\nPerformance Measurement\nReport on open rates, CTR, CTOR, bounce/unsubscribe rates, and email-to-lead conversion rates.\nDevelop automated lead-nurturing flows (e.g., welcome sequences, webinar follow-ups) to accelerate the progression of MQLs.\n6. Analytics, Reporting & Optimization\nDashboard Management\nMaintain and update the marketing dashboard on a weekly or monthly basis: MQL trends, web leads, booking statistics, chat response metrics, content outputs, email/social metrics, paid/organic KPIs, and budget vs.

spend.\nIdentify performance gaps (e.g., high form-abandonment, low email engagement) and propose data-driven optimizations.\nROI & Budget Oversight\nTrack marketing spend by channel and calculate Cost per Acquisition (CPA), Cost per MQL, and Return on Advertising Spend (ROAS).\nProvide monthly budget utilization reports to ensure the spend-to-budget ratio remains within agreed-upon limits.\n7. Brand Management & PR\nBrand Consistency\nEnsure all marketing collateral (print and digital) adheres to the firm’s brand guidelines—logo usage, color palette, typography, tone of voice.\nApprove vendor-produced assets (brochures, one-pagers, video scripts) to guarantee brand alignment.\nMedia & Public Relations\nCultivate relationships with legal directories, local business journals, and trade associations (e.g., AILA, CAOC).\nCoordinate press outreach for high-visibility cases or firm milestones; manage any crisis-communication protocols as needed.\n8. Partnership & B2B Development\nStrategic Partnerships\nIdentify and onboard at least two new institutional partners (e.g., universities, professional associations) per month to drive referrals.\nDevelop co-branded webinars, whitepapers, or events with partner organizations to access new audiences.\nDatabase Growth & Segmentation\nProcure and cleanse B2B and StudentShield email databases; track monthly additions and data-quality metrics (deliverability, unsubscribe, duplicates).\nSegment lists by industry, role, or student status to improve targeting and personalization.\n9.

Events & Webinars\nWebinar Program\nProduce one monthly webinar on high-demand legal topics (e.g., investor visas, DEI/ESG compliance); manage registration, promotion (email, social), and post-event follow-up.\nTrack webinar KPIs—registrations, live attendance rate, average watch time, and follow-up conversions to MQL.\nIndustry Events & Sponsorship\nCoordinate firm sponsorship or speaking engagements at relevant conferences (e.g., bar-association events), ensuring ROI through leads generated and brand exposure.\n\nRequired Skills & Experience\nEducation & Credentials\nMBA (preferred) or master's degree in marketing, business administration, communications, or related field.\nOver 10 years of professional marketing experience focused on the U.S. market; prior legal industry marketing experience is a strong plus.\nValid U.S. B1/B2 visa or similar authorization .\nTechnical Competencies- Wix, Google Analytics, Canva, MS PowerPoint, Social Media Tools,\nCore Competencies & Behaviors\nStrategic Mindset: Proven capability to design and implement holistic marketing plans, balancing short-term lead targets with long-term brand equity.\nAnalytical & Data-Driven: Strong comfort with tracking metrics, interpreting data, and making evidence-based optimizations—demonstrated by a history of improving conversion rates or reducing CPA.\nLeadership & Collaboration: Experience managing cross-functional stakeholders (attorneys, business development, external agencies), motivating high‐performance teams, and driving consensus.\nContent & Storytelling: Excellent writing and editing skills, with the ability to craft compelling, thought-leadership content for both legal and business audiences.\nProject Management: Exceptional organizational skills, attention to detail, and capacity to juggle multiple projects—booking calendars, content schedules, campaign launches—while hitting deadlines.\nCommunication: Fluent written and spoken English; ability to present complex strategies simply to executives and attorneys.\n\nWorking Environment & Logistics\nLocation & Hours:\nFully remote position based in India, working U.S.

Pacific Time (PST) hours (approximately 8:00 AM–5:00 PM PST, Monday–Friday).\nMust reliably overlap with U.S. West Coast business hours for daily coordination with Los Angeles–based attorneys and stakeholders.\nReporting & Collaboration:\nReports directly to the Managing Partner and interfaces frequently with practice group leaders (e.g., Immigration, Corporate).\nCollaborates with U.S. staff (finance, operations, paralegals) and external agencies (design, PR, ad platforms).\nExpected to maintain regular virtual check-ins (daily stand-ups, weekly strategy review, monthly performance presentation).