Product Marketing Manager - Self-Serve Decisioning Platform, Retail Business Services (RBS)

We are building Amazon's first horizontal self-serve decisioning platform - an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.
We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role - it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned

Key job responsibilities
Demand Generation & Awareness
Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors
Adoption Funnel Ownership
Own the full adoption funnel: awareness consideration prototyping onboarding live
Identify and address persona-specific barriers at each stage - awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
Build and maintain tenant pipeline visibility - track where each prospect is in their lifecycle and what moves them forward
Go-to-Market Execution
Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials
Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives
Cross-Org Stakeholder Management
Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries
Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles
Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline
Measurement & Iteration
Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality
Run experiments on messaging, channels, and engagement tactics - iterate based on data
Report adoption health to platform leadership with actionable insights