Social Media Manager

Job Description: Social Media Content Creator / IP Creator\nRole: Social Media Content Creator\nLocation: Gurgaon\nWork Mode: Full-time, work from office\nExperience: 1–3 years preferred\nIndustry: Influencer Marketing / Digital / Creative Agency\n\nAbout the Role\nWe are looking for a sharp, camera-friendly, content-obsessed Social Media Content Creator who understands how content works across Instagram, YouTube, Snapchat, and podcasts .\n\nThis is not just a “make office reels” role. We need someone who can think bigger, build repeatable content formats, create original IPs for an agency, and become a recognisable face across our social platforms.\n\nThe ideal candidate should already be active as a creator/influencer with at least 10K followers on Instagram , understand trends deeply, and know how to turn ideas into engaging, high-retention content.\n\nKey Responsibilities\nCreate and conceptualise original social media content for Instagram, YouTube, Snapchat, and other digital platforms.\nDevelop content IPs for the agency, including recurring formats, episodic content, creator-led shows, interview formats, street-style content, behind-the-scenes series, trend-led properties, and brand storytelling formats.\nBe comfortable appearing on camera as the face of videos, reels, YouTube content, Snapchat stories, and podcasts.\nAnchor and host podcast episodes, interviews, creator conversations, agency-led shows, and social-first video formats.\nDocument office events, team moments, internal celebrations, shoots, brand activities, creator visits, behind-the-scenes moments, and agency culture in a way that feels engaging and social-first.\nCreate reels from office events and real-time moments, turning everyday agency happenings into entertaining, polished, and shareable content.\nCreate content that goes beyond regular office reels and brings a larger-than-life, entertaining, and culture-led approach to agency storytelling.\nUnderstand and execute platform-first content for Snapchat, especially story-led, raw, frequent, high-engagement formats.\nTrack trends, sounds, memes, creator formats, and cultural moments to turn them into relevant content ideas.\nWrite hooks, scripts, captions, content outlines, and episode flows for short-form and long-form content.\nWork closely with the strategy, creative, influencer, and production teams to bring content ideas to life.\nShoot basic content independently using a phone and coordinate with editors/designers for final output.\nExperiment with new formats and consistently improve content performance based on insights.\n\nRequirements\nMust have at least 5K followers on Instagram or a strong personal creator presence.\nExperience in content creation for Instagram, YouTube, Snapchat, or creator-led brand pages.\nStrong understanding of social media trends, creator culture, content, and platform behaviour.\nAbility to create original IPs and not just one-off reels.\nComfortable documenting office events, team activities, shoots, and behind-the-scenes moments.\nGood anchoring skills for podcasts, interviews, creator-led conversations, and video formats.\nStrong sense of storytelling, humour, timing, and audience engagement.\nBasic knowledge of shooting, framing, lighting, and mobile-first content production.\nShould understand Snapchat content creation beyond reposting reels or generic updates.\nAbility to write catchy hooks, short scripts, and engaging captions.\nShould be proactive, experimental, and full of fresh ideas.\n\nGood to Have\nPrior experience working with a creative agency, influencer marketing agency, digital agency, or media company.\nExperience hosting podcasts, YouTube shows, interviews, or public-facing content formats.\nKnowledge of editing tools like CapCut, VN, Premiere Pro, Canva, or similar apps.\nExisting creator network or understanding of influencer collaborations.\n\nIdeal Candidate\nSomeone who is already a creator, understands what makes content binge-worthy, and can build social media properties that people want to follow. We are looking for a creator who can become the agency’s own creator face, build IPs from scratch, document office culture, and bring energy, personality, and originality to every platform.\n\nApply If You Are\nA creator with ideas bigger than trends.\nSomeone who can host, perform, write, shoot, document, and think like a content strategist.\nSomeone who knows the difference between “posting content” and building a social media IP.