Social Media Manager

The Primo by Mann & Salwa is a multi-concept hospitality destination in Ahmedabad, home to distinct dining and event experiences across progressive Indian, Asian-Peruvian, Mediterranean, desserts, beverages, and banquets.

Our content style is refined, aesthetic, immersive, and experience-led. We are looking for someone who understands food, interiors, hospitality, and storytelling through strong visuals.

Role Overview

We are looking for an in-house Social Media Manager who can manage The Primo’s social media presence end to end. This person will be responsible for creating regular, high-quality content across our restaurants and event spaces, capturing the energy of the property, and building a consistent digital presence across platforms.

The ideal candidate should have experience in hospitality, fine dining, restaurants, events, luxury lifestyle, fashion, travel, or an adjacent aesthetic-led industry. They should be comfortable with photography, videography, basic editing, posting, scheduling, content planning, and day-to-day social media management.

Key Responsibilities

Content Creation

* Capture high-quality photo and video content across The Primo’s restaurants, desserts, beverages, interiors, events, guest experiences, behind-the-scenes moments, and team stories.

* Create visually strong reels, stories, posts, and short-form videos that match the brand’s aesthetic.

* Shoot food, drinks, interiors, table setups, events, chef moments, and service experiences in a refined and premium manner.

* Ensure content feels organic, polished, and hospitality-led, not poster-heavy or overly designed.

* Identify daily and weekly content opportunities across the property.

Social Media Management

* Manage day-to-day posting across Instagram and other relevant platforms.

* Plan and maintain a regular content calendar for The Primo and its individual restaurant brands.

* Write or coordinate captions, story text, highlights, and basic social copy in line with the brand voice.

* Schedule posts, upload reels, manage stories, and ensure consistent platform activity.

* Track trends and adapt them tastefully to the brand without compromising its premium positioning.

Editing & Design

* Edit reels, short videos, photos, and basic graphics for social media.

* Work with tools such as Adobe Photoshop, Lightroom, Premiere Pro, Illustrator, Canva, CapCut, or similar platforms.

* Maintain consistency in visual style, color, framing, typography, and tone across all content.

* Make basic design edits when required while avoiding generic or poster-like creatives.

Brand & Community Management

* Ensure all content aligns with The Primo’s overall brand language, aesthetic, and guest experience.

* Coordinate with internal teams including chefs, service teams, events, marketing, and management to capture timely content.

* Respond to or coordinate responses for comments, tags, mentions, and social media inquiries when required.

* Monitor guest-generated content and identify repost opportunities.

* Support influencer visits, collaborations, event coverage, and campaign execution.

Reporting & Performance

* Track basic social media performance, including reach, engagement, saves, shares, follower growth, and reel performance.

* Share insights on what content is working and recommend improvements.

* Help build a content system that keeps the brands active, relevant, and visually consistent.

Requirements

* Prior experience in social media management, preferably in hospitality, restaurants, fine dining, hotels, events, luxury lifestyle, fashion, travel, or a similar visual-led industry.

* Strong photography and videography skills, especially for food, beverages, interiors, and people.

* Ability to shoot and edit reels and short-form video content independently.

* Basic knowledge of Adobe Creative Suite such as Photoshop, Lightroom, Premiere Pro, Illustrator, or similar editing tools.

* Strong understanding of Instagram, reels, stories, content formats, trends, and posting best practices.

* Good visual judgment with an eye for aesthetics, composition, lighting, and detail.

* Ability to manage multiple brands or concepts under one hospitality property.

* Strong planning, coordination, and time-management skills.

* Comfortable working on-site and capturing content regularly.

* Good communication skills and ability to work with chefs, service teams, event teams, and management.

Preferred Skills

* Experience working with premium restaurants, boutique hotels, luxury events, or lifestyle brands.

* Understanding of food styling, plating, table setups, and hospitality storytelling.

* Ability to write simple, tasteful captions.

* Experience with influencer coordination, event coverage, or campaign shoots.

* Basic understanding of Meta Business Suite, Instagram Insights, and scheduling tools.

* Portfolio of previous social media work, reels, photography, or content pages managed.

What We’re Looking For

We are looking for someone who can see the small details that make a hospitality brand special — the plating, the pour, the table setting, the lighting, the mood, the guest experience, and the energy of the space.

This role is ideal for someone who enjoys being on the floor, creating content in real time, and building a premium social media presence through consistent, beautiful, and thoughtful content.

Application Requirement

Applicants must share a portfolio, Instagram pages managed, sample reels, photography work, or any relevant content examples along with their application to