Martech role (CDP Specialist)

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."
Core Responsibilities:
Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.
Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.
Segmentation: Building audience segments for marketing campaigns and personalization.
Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).
Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.
Key Skills:
Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).
Understanding of APIs, data modeling, and SQL.
Background in marketing automation or digital transformation.
Ideal Background: Bachelor's degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist
In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."
Core Responsibilities:
Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.
Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.
Segmentation: Building audience segments for marketing campaigns and personalization.
Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).
Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.
Key Skills:
Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).
Understanding of APIs, data modeling, and SQL.
Background in marketing automation or digital transformation.
Ideal Background: Bachelor's degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.

At Zensar, we're "experience-led everything". We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus.

Part of the $4.8 billion RPG Group, we're a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.

We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.