Performance Marketing Manager
Job Description
About Our Client: The company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.
Job Role: Performance Marketing Manager-Sout
hLocation: HSR Layout, Bangalor
eExperience: 3-6 years
Qualification: Any Graduate
About the role: We are looking for performance-driven growth professionals to own and scale our user acquisition engine across app channels. You will be responsible for driving key business metrics like Revenue, CAC, ROAS, and Contribution Margins, while working at the intersection of data, creatives, and user understanding. This is not just a "media buying" role; it requires a deep understanding of the "Bharat" user persona, sharp creative intuition for devotional content, and the analytical rigor to scale high-intent transactions. You will work at the intersection of data and storytelling, collaborating closely with Category, Product, and Creative teams to serve millions on their digital devotional journey
s.
Key Responsibilitie
- s: Plan, launch, and scale web and app marketing campaigns across Meta & Goog
- le.Own end-to-end campaign performance — budgets, bidding, and optimizat
- ionDrive improvements in CAC, ROAS, and revenue gro
- wthAnalyze performance deeply (beyond CTR/CPC) and identify growth opportunit
- iesRun continuous A/B testing across creatives, audiences, and funn
- elsCollaborate with product, content, and category teams to improve conversion and sc
aleWhat We're Looking
- For3–6 years of experience in performance marketing / growth (D2C / B
- 2C)Strong hands-on experience with Meta Ads & Google
- AdsProven track record of scaling campaigns with Minimum monthly budget handled of 2
- cr+Strong understanding of performance metrics, attribution, and funn
- elsAnalytical mindset with experience in Excel / dashboa
rds
Good to
- HaveExperience in high-growth D2C / B2C star
- tupsExposure to large-scale budgets or high-traffic ev
- entsUnderstanding of attribution models and user lifecycle me
tric
About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for
