Account Based Marketing Manager
Job Description
THE MISSION
We aren‘t automating scripts - we‘re deprecating the era of manual-heavy testing entirely. TestMu AI is building the world‘s first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle. The name ‘TestMu‘ comes from our community conference. Our users and team aren‘t an audience—they‘re the heartbeat of what we build. We believe AI augments human potential. It doesn‘t replace it.
You will be the strategic architect driving targeted growth across high-value enterprise accounts, transforming personalized outreach into predictable revenue.
THE PILLARS OF IMPACT
- Strategic Account Penetration (50%)
- Own the design and execution of account-based marketing programs for targeted global enterprise accounts.
- Prioritize high-value accounts in collaboration with Sales to ensure maximum outreach impact.
- Develop use-case driven narratives tailored for technical enterprise buyers like CTOs and Engineering Leaders.
- Own ABM-driven pipeline generation and influence long-term revenue outcomes.
- Multi-Channel Campaign Execution (30%)
- Plan and run multi-channel campaigns across email, LinkedIn, events, and content syndication.
- Drive personalized messaging tailored to specific accounts, industries, and personas.
- Work with content teams to create account-specific assets that drive engagement.
- Continuously experiment with engagement tactics to improve conversion across the funnel.
- Sales Alignment & Data Intelligence (20%)
- Partner closely with Account Executives and SDRs to align on account plans and outreach strategies.
- Enable sales teams with actionable insights, messaging, and campaign support.
- Leverage intent data and CRM insights to refine targeting and measure ROI.
- Translate complex campaign data into actionable insights for marketing and sales stakeholders.
WHAT AI GIVES YOU
Tool
How you‘ll use it in this role
ChatGPT Enterprise
To rapidly draft and personalize account-specific messaging and outreach copy.
TestMu AI Platform
To understand the core product and communicate its AI-native value to technical prospects.
6sense / Demandbase
To leverage intent data for identifying and prioritizing high-fit enterprise accounts.
HubSpot / Salesforce
To track, measure, and optimize campaign performance and pipeline contribution.
THE BAR
Signal
What they must prove
ABM Depth
Proven experience in running targeted, personalized campaigns for enterprise accounts.
SaaS Expertise
Strong understanding of B2B SaaS, enterprise sales cycles, and the developer tools ecosystem.
Analytical Mastery
Demonstrated ability to leverage intent data and CRM tools to drive ROI and pipeline.
Extreme Ownership
A revenue-first mindset with the ability to operate independently in a high-growth environment.
THE INTERVIEW LOOP
SCREENING FOR THE TOP 1%
Round
What happens
Round 1: Product Leads
Deep dive into your understanding of the developer tools market and enterprise buyer personas.
Round II: Hiring Manager
Review of past ABM strategies, campaign execution, and your ability to align with sales goals.
Round III: VP Engineering
Evaluation of your technical storytelling skills and how you communicate AI-native value.
Final: Leadership
Assessment of your strategic thinking, ownership capabilities, and long-term revenue vision.
Required Skills
B2B SaaS SalesOwnership
