Digital Marketing Head -AI Driven

Digital Marketing Head

Company: Global Tree Careers Pvt Ltd

Location: Hyderabad (On-site)

Employment Type: Full-time

Salary Range: ₹12-20 Lakhs per annum (depending on experience and performance)

Global Tree Careers Pvt. Ltd. is seeking an innovative and results-oriented AI-Driven Digital Marketing Head to lead digital growth initiatives across multiple channels. The ideal candidate will combine strategic marketing expertise with AI-powered marketing technologies to drive lead generation, customer acquisition, brand visibility, and marketing automation.

Key Responsibilities

• Implement AI tools for campaign optimization, audience segmentation, predictive analytics, and customer journey mapping.
• Leverage Generative AI platforms for content creation, personalization, and marketing automation.
• Evaluate and integrate emerging AI marketing technologies to improve efficiency and ROI.
• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Lead performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
• Drive lead generation and conversion optimization for overseas education and career counseling services.
• Manage SEO, SEM, content marketing, email marketing, and social media initiatives.
• Analyze campaign performance using Google Analytics, GA4, CRM tools, and marketing dashboards.
• Oversee website optimization, landing pages, and user experience improvements.
• Manage digital marketing budgets and maximize ROI.
• Build and mentor a high-performing digital marketing team.
• Collaborate with sales, admissions, and business development teams to achieve enrollment targets.
• Monitor industry trends, competitor activities, and emerging digital technologies.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• MBA in Marketing preferred.
• 8+ years of digital marketing experience, including leadership responsibilities.
• Proven experience managing budgets and delivering measurable growth.

• Overseas education, immigration, EdTech, consulting, or service industry experience.
• Experience scaling digital lead generation campaigns.
• Strong understanding of AI-driven marketing technologies and data-driven decision making.

Key Skills

• Budget Management Google Analytics 4 (GA4)
• AI tools such as ChatGPT, Gemini, Claude, Jasper, Midjourney, Copy.ai, or similar
• Performance Marketing
• SEO tools (SEMrush, Ahrefs, Moz)
• Marketing Automation platforms
• Social Media Marketing
• Lead Generation
• Conversion Rate Optimization (CRO)
• Content Strategy
• Team Leadership
• CRM platforms (HubSpot, Salesforce, Zoho CRM)
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager

Preferred Experience

• Overseas Education / Study Abroad industry experience.
• Experience handling annual digital marketing budgets exceeding ₹1 crore.
• Track record of scaling lead acquisition and improving conversion rates.