Art Director - Styling & Fashion

Job Position: Art Director - Styling & Fashion

Exp: 3 yrs+

Location: Udyog Vihar, Gurgaon

Who we are:

FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with Fable Street , a premium western wear brand focused on providing the best fit for Indian women and Pink Fort — an Indo-western brand reimagining traditional clothing for the woman of today.

Key Responsibilities:

• Lead the development of creative concepts and visual storytelling for marketing campaigns, brand shoots, and digital content.
• Create mood boards, visual references, and design directions aligned with the brand identity
• Plan and direct fashion campaigns, lookbook shoots, and social media content.
• Guide set design, props, styling, lighting direction, and overall visual composition
• Maintain and evolve the brand’s visual aesthetic and creative standards.
• Ensure consistency across website, social media, digital ads, and marketing collaterals.
• Work closely with marketing, design, content, and performance marketing teams to deliver engaging visuals.
• Lead and guide a team of stylists, producer and editors to consistently delivery high quality on brand creatives while ensuring personal growth goals are being met as well.
• Review and approve creative assets such as campaign visuals, social media creatives, and video content.

Qualification & Experience:

• Bachelor’s degree in Fashion Communication, Visual Communication, Graphic Design, Fine Arts, or Mass Communication.
• Prior experience in fashion, lifestyle, or e-commerce brands.
• Strong portfolio showcasing campaign shoots, fashion editorials, and digital campaigns.
• Ability to translate brand strategy into compelling visual narratives.
• Strong eye for fashion trends, styling, color palettes, and design aesthetics.