Senior Content Specialist

About Trackier

Trackier is a leading SaaS platform serving businesses across 20+ countries worldwide. For over a decade, we have empowered brands, advertisers, agencies, and ad networks with innovative Performance Marketing and Mobile Marketing solutions that drive growth and maximize conversions.

We empower marketers worldwide with advanced technology and a customer-first approach. We help businesses build impactful campaigns, create exceptional user experiences, and ensure data privacy. Our smart solutions are designed to optimize marketing strategies, enhance efficiency, and foster long-term customer relationships based on trust. Trackier was founded to solve a critical challenge-enabling marketers to accurately measure success and build meaningful customer connections. We believe data is not an obstacle but a powerful tool that helps teams become smarter and more effective.

As a Senior Content Specialist, you will play a pivotal role in shaping Trackier's content strategy and brand voice across multiple channels. You will be responsible for creating impactful, audience-centric content that supports marketing, product, and business objectives. Collaborating closely with cross-functional teams, you will drive content initiatives that enhance brand awareness, engage target audiences, and contribute to lead generation and customer acquisition.

Key Responsibilities

Inbound Funnel Strategy

• Develop and govern the comprehensive content strategy across the entire inbound funnel, optimizing for top-of-funnel (TOFU) awareness through to bottom-of-funnel (BOFU) conversion.
• Define distinct channel objectives, establish cross-channel ecosystems, and implement key performance indicators (KPIs) to measure success at each funnel stage.
• Analyze and report on content performance and funnel health, dynamically adjusting strategies based on data-driven insights.

Content Creation & Channel Management

• Conceptualize and execute high-impact blogs, guides, case studies, and digital resources designed to capture and convert organic traffic.
• Spearhead the organic LinkedIn strategy, overseeing the corporate page alongside executive thought leadership and personal branding initiatives.
• Develop tailored content for Meta platforms, collaborating cross-functionally with strategy and performance marketing teams.
• Strategize, script, and oversee the production of comprehensive video content.
• Manage guest contributions, strategic partnerships, and content placements on external and referral traffic platforms.
• Act as the strategic ghostwriter for founders and the executive leadership team to elevate brand authority.
• Produce and maintain high-quality sales collateral, including pitch decks, one-pagers, and brochures, to directly empower the sales team.

Team Leadership

• Lead, mentor, and develop a high-performing team of content specialists.
• Manage workload allocation, establish rigorous quality benchmarks, and conduct final editorial reviews prior to publication.
• Serve as the primary point of accountability for the output, quality, and integrity of all inbound content.