Senior ASO Consultant

WHAT TO EXPECT:

We're looking for a seasoned Growth Consultant to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key U.S.-based clients. You'll play a pivotal role across app store optimization (ASO) and the entire user acquisition (UA) funnel, driving measurable growth for world-class mobile apps. You'll lead projects that range from ASO-only engagements to integrated performance growth initiatives, connecting creative testing, data insights, and experimentation. This is a high-impact role for an experienced, hands-on marketer who combines analytical precision with strong strategic thinking and can confidently advise clients at a senior level.

WHAT YOU WILL OWN:

• Keep the engine running: Oversee day-to-day operations within the pod and make sure projects stay on track.
• Lead global ASO & CRO strategy: Drive scalable growth across markets and languages with data-driven experimentation.
• Shape client roadmaps: Provide senior-level guidance and tailored strategies for key ASO accounts.
• Experiment relentlessly: Apply testing methodologies to boost app performance, blending ASO expertise with CRO best practices.
• Elevate discoverability: Lead keyword optimization to help apps shine in crowded app stores.
• Drive creative excellence: Run creative testing to craft store assets that stand out in competitive marketplaces.
• Mentor and inspire: Coach Growth Managers, fostering analytical thinking and curiosity.
• Refine strategies with insight: Use deep knowledge of user behavior, app store dynamics, and growth experimentation to optimize client outcomes.
• Be a thought leader: Help build Phiture's reputation as a go-to authority in mobile growth and ASO.
• Set the bar high: Ensure top-quality service delivery and consistently strong results.
• Stay ahead of trends: Integrate the latest best practices in CRO, performance marketing, and ASO.
• Collaborate across time zones: Own the handoff between EU and US teams, ensuring seamless communication and continuity.
• Be the US client partner: Act as the main point of contact for American clients and coordinate with EU teammates.
• Juggle multiple priorities: Balance several client projects while keeping workstreams aligned and on schedule.

WHAT YOU'LL NEED:

• 3+ years in App Store Optimization
• Deep understanding of mobile marketing and performance marketing principles.
• A strategic mindset with hands-on experience in experimentation and user-behavior analysis.
• Data-driven decision maker with excellent research and critical thinking skills.
• Natural curiosity and adaptability, eager to deepen ASO expertise if needed.
• Strong client-management experience, preferably within an agency setting.
• Outstanding written and verbal communication skills.
• Experience working fully remote with distributed teams.
• Comfort coordinating across North America-Europe time zones.
• Solid project management and prioritization skills, thriving under multiple deadlines.
• Ability to work independently and make clear decisions in fast-changing environments.

NICE TO HAVE:

• Apple Ads experience or any CAC:LTV-based performance marketing.
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization.
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO).

Pay: $120,000 - $180,000 OTE per year (base salary + company performance bonus). Compensation within this range varies based on location and experience.

WHAT WE OFFER YOU:

• Ultimate Remote Flexibility - Skip the commute. This role is fully remote and open to candidates across the US, with a preference for those based in California due to client proximity. Occasional travel for client visits and team meetups is part of the deal.
• Generous Time Off - 26 days PTO annually (on top of all U.S. national holidays), ensuring you have ample time to recharge, travel, and live your best life.
• Outstanding Health Coverage - Premium health insurance through Cigna (medical) and Guardian (dental & vision), fully covered (100%) for you, with optional family coverage available.
• Parental Leave You Can Count On - 10 weeks of fully paid parental leave after your first year, plus an additional 4 weeks of unpaid leave available on request.
• Financial Rewards and Stability - Competitive 401(k) with 100% matching on your first 3%, and 50% on the next 2%, plus quarterly bonus opportunities tied to our shared success.
• Mental Wellness Support - Free, confidential access to licensed therapists via Oliva, putting your mental health first.
• Personal Development Investment - Yearly 1,000 personal growth budget plus 10 dedicated learning hours per month, empowering your professional and personal ambitions.
• Flexible Working Hours - Autonomy to shape your workday around your lifestyle and productivity.
• Global Team Connection - Regular team events and an annual all-expenses-paid company offsite in Europe.
• Career Advancement Clarity - Tailored career roadmap and continuous personal development plan to fuel your growth.
• Home Office Allowance - Monthly remote-work allowance to enhance your workspace or cover internet expenses.
• Top-notch Gear from Day One - Onboarding kit with branded Phiture gear and your own MacBook.
• Thoughtful Celebrations - Responsibly sourced birthday, anniversary, and seasonal gifts, because milestones matter.