Mobihive- Product Marketing Manager

Job Description - Product Marketing Manager

Role: Product Marketing Manager
Experience: 2+ Years
Location: Pune (Work from Office)

About the Role

We are looking for a dynamic and customer-focused Product Marketing Manager with 2+ years of experience to drive product positioning, go-to-market strategies, and customer engagement. The ideal candidate should have experience collaborating with product, sales, and marketing teams to successfully launch products, create compelling messaging, and generate demand.

Key Responsibilities

• Develop and execute Go-to-Market (GTM) strategies for new product launches and feature releases.
• Create compelling product positioning, messaging, and value propositions tailored to target audiences.
• Conduct market research, customer interviews, and competitive analysis to identify market trends and opportunities.
• Work closely with Product Management to understand product capabilities and translate them into customer benefits.
• Enable Sales teams by developing sales collateral, presentations, battle cards, FAQs, and product documentation.
• Plan and execute product launch campaigns across digital and offline channels.
• Collaborate with Digital Marketing, Content, and Design teams to create marketing assets.
• Analyze campaign performance and product adoption metrics to optimize marketing initiatives.
• Gather customer feedback and market insights to influence product roadmap and enhancements.
• Support lead generation initiatives through webinars, case studies, blogs, email campaigns, and product demos.

Required Skills

• 2+ years of experience in Product Marketing, B2B Marketing, SaaS Marketing, or Technology Marketing.
• Strong understanding of Go-to-Market (GTM) strategy and product launch planning.
• Experience in creating product messaging, positioning, and marketing content.
• Knowledge of market research and competitive analysis techniques.
• Excellent written and verbal communication skills.
• Strong stakeholder management and cross-functional collaboration abilities.
• Analytical mindset with experience measuring campaign effectiveness using KPIs.
• Familiarity with CRM and Marketing Automation tools.

Preferred Skills

• Experience in B2B SaaS, IT Products, FinTech, or Technology Products.
• Hands-on experience with tools such as:
  • HubSpot
  • Salesforce
  • Google Analytics
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Mixpanel
  • Amplitude
• Knowledge of Product-Led Growth (PLG) strategies.
• Experience working in Agile product environments.

Educational Qualification

• Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
• MBA (Marketing) is preferred but not mandatory.

Company Website

https://mobihivelabs.com/