Campaign Manager

Campaign Manager - Digivana Media Technologies LLP

Location: Ahmedabad, Gujarat (On-site/Hybrid)

Employment Type: Full-time

Digivana is a performance marketing and programmatic advertising company helping brands scale through Mobile User Acquisition, Programmatic Media Buying, Lead Generation, PPC, and Affiliate Marketing. We work with advertisers across Fintech, Gaming, E-commerce, Entertainment, Utility Apps, and other high-growth verticals.

We are looking for a Campaign Manager to plan, execute, optimize, and report on digital advertising campaigns across multiple channels. The ideal candidate should have hands-on experience managing performance campaigns, coordinating with internal teams and partners, and driving campaign KPIs.

• Launch, monitor, and optimize digital advertising campaigns across Programmatic, Mobile, Display, Video, Native, and Affiliate channels.
• Manage campaign setup, targeting, creatives, tracking links, and reporting.
• Monitor campaign performance and ensure delivery against client KPIs.
• Analyze campaign data and recommend optimization strategies to improve results.
• Coordinate with account managers, media buyers, publishers, and clients for smooth execution.
• Troubleshoot tracking, attribution, and delivery-related issues.
• Prepare daily, weekly, and monthly performance reports.
• Ensure campaigns are delivered within budget and timelines.
• Maintain campaign documentation and operational processes.
• Stay updated with industry trends, platforms, and advertising technologies.

• 1-4 years of experience in Campaign Management, Performance Marketing, Ad Operations, or Programmatic Advertising.
• Understanding of CPM, CPC, CPI, CPA, CPL, ROAS, CTR, CVR, and attribution metrics.
• Experience with DSPs, Ad Networks, Affiliate Platforms, or Mobile Advertising platforms.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Ability to manage multiple campaigns simultaneously.
• Excellent communication and stakeholder management skills.
• Detail-oriented with strong problem-solving abilities.

• Experience with platforms such as DV360, The Trade Desk, InMobi, Affise, Everflow, Impact, CAKE, Tune/HasOffers, or similar platforms.
• Understanding of MMPs such as AppsFlyer, Adjust, Branch, or Singular.
• Experience in Mobile App User Acquisition campaigns.
• Knowledge of tracking, pixels, postbacks, and attribution.

• Competitive salary package
• Fast-growing performance marketing environment
• Opportunity to work with global brands and partners
• Learning and growth opportunities in Programmatic and Performance Marketing
• Collaborative and entrepreneurial work culture