Marketing Coordinator

1. Role Overview:

The Marketing Coordinator will be responsible for ensuring timely execution of all ATL & BTL marketing activities. This role requires strong coordination, follow-up, planning, and communication skills to manage digital marketing campaigns, events, exhibitions, branding activities, social media, vendor coordination, internal approvals, and marketing schedules.

2. Key Responsibilities

• Create and maintain a detailed marketing activity calendar.

• Coordinate with internal teams such as tech, regional sales, operations, and management to achieve results.

• Plan and coordinate participation in exhibitions, roadshows, seminars, partner events, and webinars.

• Coordinate booth branding, logistics, invitations, registrations, giveaways, presentations, and promotional materials.

• Coordinate with vendors, hotels, printers, and internal teams.

• Support on-ground execution during events when required.

• Standardize creation and updation (including version control) of:

- Brochures

- Presentations

- Data sheets

- Case studies

- Videos

- Blogs

3. Required Skills

• Strong organizational and coordination abilities

• Excellent follow-up skills

• Good oral and written communication skills

• Ability to manage timelines and priorities effectively

• Attention to detail

4. Qualifications

• 2–5 years of experience in marketing coordination, event coordination, and marketing operations

• Experience in B2B marketing

• * Familiarity with CRM, Excel, PowerPoint, social media platforms, and marketing tools