Brand & Content Lead
Job Description
About Optimist
Optimist is a climate-tech cooling company building air conditioners designed for India. We believe cooling should not force consumers to choose between comfort, electricity bills and reliability. Our first product combines industry-leading energy efficiency, high temperature cooling performance, smart diagnostics and a modern customer experience. We're backed by leading investors and are building a category-defining consumer brand from the ground up.
Role Overview
We are looking for a Brand & Content Lead to own Optimist's content ecosystem across organic, performance, influencer and brand communications. This role sits at the intersection of brand, growth and storytelling. You will be responsible for turning product features, customer stories, engineering innovations, creator collaborations and company milestones into content that drives awareness, engagement and sales. You will work closely with the CMO, founders, agencies, creators and internal teams to ensure a consistent and high-quality brand narrative across every consumer touchpoint.
Key Responsibilities
Content Strategy & Planning
• Own the end-to-end content calendar across channels • Develop content themes aligned with business priorities • Build campaigns around product launches, seasonal moments and brand initiatives • Create content frameworks that support both brand building and performance marketing
Organic Content
• Lead content strategy across Instagram, LinkedIn, YouTube and emerging platforms • Build engaging content formats including reels, shorts, carousels and educational content • Manage content production from concept to publishing • Monitor performance and continuously improve content effectiveness
Performance Creative
• Work closely with performance marketing teams and agencies • Develop creative testing roadmaps • Generate new ad angles, hooks and messaging frameworks • Ensure a steady pipeline of high-performing creative assets Influencer & Creator Marketing • Identify and onboard relevant creators • Manage product seeding and review programs • Coordinate creator campaigns from briefing to publishing • Repurpose influencer content across paid and owned channels
Customer & Community Content
• Build systems for collecting customer stories, testimonials and UGC • Convert customer feedback into content opportunities • Support community-building initiatives and brand advocacy programs
Founder & Thought Leadership Content
• Work closely with leadership team to build personal brands • Create content around industry insights, product development and company milestones • Support PR amplification through content repurposing
Cross-Functional Collaboration
• Coordinate with product, customer experience, service and engineering teams • Translate technical product innovations into simple consumer narratives • Work with designers, video editors and agencies to execute content at scale
What We're Looking For
• 5–8 years of experience in content, brand marketing or growth marketing • Experience in a fast-growing startup, D2C brand or consumer technology company • Strong understanding of social media, performance marketing and creator ecosystems • Excellent storytelling and communication skills • Ability to manage multiple projects simultaneously • Strong creative judgement and attention to detail • Comfortable working in a fast-moving, high-ownership environment
Bonus Points
• Experience in consumer durables, electronics or home appliances • Experience managing influencer programs at scale • Experience with AI-powered content workflows and creative tools • Experience building founder-led content programs
Why Join Optimist
• Opportunity to build a category-defining consumer brand from the ground up • Work directly with leadership team • High ownership and decision-making responsibility • Fast-paced environment with significant learning opportunities • Chance to shape the future of cooling in India
To Apply Please share:
• Resume • Portfolio of content or campaigns you've led • Links to brands, creators or communities you've helped grow • A brief note on why you'd like to join Optimist
