Head of Digital Marketing, Corporate Office

Position Statement : Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth.

KEY RESPONSIBILITIES

• Strategic Planning: Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility.
• Leadership: Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance.
• Patient Engagement: Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience.
• Content Strategy: Oversee the creation of high quality content, including blogs, videos, and social media posts, to educate and inform patients and the community.
• SEO & SEM: Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries.
• Social Media Management: Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services.
• Agency Management: Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives.
• Analytics & Insights: Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts.
• Collaboration: Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment.
• Lead end-to-end SEO strategy, including technical SEO, on-page optimization, off-page initiatives, schema implementation, and performance monitoring.
• Drive AEO (Answer Engine Optimization) initiatives to improve visibility across AI-powered search experiences, voice search, featured snippets, and answer engines.
• Optimize digital assets for AI-driven discovery platforms such as search assistants, generative AI engines, and conversational search interfaces.
• Design and implement AI-led interventions to improve customer acquisition, engagement, personalization, and conversion rates.

Qualification and Experience

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field; MBA is a plus.
• 15+ years of digital marketing experience, preferably in the Healthcare / Ecommerce Industry
• Proven experience in leading successful digital marketing campaigns.
• Strong understanding of SEO, SEM, AEO and AI led interventions and social media strategies.
• Proficiency in analytics tools (e.g., Google Analytics, social media insights) and CRM software.