Marketing Communications Manager

About the University and the Role

Founded more than five centuries ago, the University of Aberdeen is a leading research institution that drives innovation and prepares students for future careers. It is ranked 2nd in Scotland and 12th in the UK in the 2025 Guardian University Guide, and is listed among the top 250 universities worldwide in the 2025 QS and Times Higher Education rankings.

The University of Aberdeen will open its Mumbai campus in Powai in September 2026. At launch, it will offer six programmes: four-year undergraduate degrees in Computing, Data Science, Economics, and Business Management, along with one-year master’s degrees in Artificial Intelligence and Business Administration.

We are seeking a detail-oriented Marketing Communications (Marcom) professional to drive execution, coordination, and operationalization of marketing initiatives across central marketing team, University/campus teams, and local requirements.

Key Responsibilities

1. Campaign Coordination & Execution

• Coordinate and execute marketing campaigns in alignment with central team marketing strategy
• Act as the bridge between central marketing, University/campus teams, and local stakeholders
• Ensure timely rollout of campaigns across channels, particularly LinkedIn and other digital platforms
• Track campaign timelines, deliverables, and dependencies to ensure execution excellence

2. Content Calendar Management & Follow-through

• Execute and maintain the content calendar provided by central marketing
• Ensure timely publishing of content across social platforms, especially LinkedIn
• Follow through on scheduled posts, approvals, and updates without gaps
• Adapt content calendars to incorporate local priorities where required

3. Local Content Capture & Adaptation

• Capture on-ground content (events, campus activities, leadership visits, student stories, etc.)
• Translate local updates into usable social media and communication content aligned to brand tone
• Collaborate with internal teams to source content inputs regularly
• Ensure quality, relevance, and consistency in all local content

4. Brand Alignment & Approval Management

• Ensure all communications strictly adhere to brand guidelines and messaging frameworks
• Manage content approval workflows between internal stakeholders and central marketing teams
• Incorporate feedback and ensure final outputs are compliant and on-brand

5. Agency & Vendor Coordination

• Coordinate with external agencies, designers, and content vendors for execution support
• Provide clear briefs aligned with central marketing direction
• Review outputs and ensure quality, consistency, and timeliness
• Manage day-to-day communication and follow-ups with vendors

6. LinkedIn & Social Media Execution

• Execute LinkedIn posts, updates, and campaigns as per approved plans
• Support leadership communication on LinkedIn (formatting, posting, coordination)
• Monitor engagement and flag insights to central marketing teams
• Ensure consistent presence and hygiene of social media platforms

7. Reporting & Execution Support

• Track performance metrics (engagement, reach, campaign execution status)
• Prepare regular reports and dashboards for marketing leadership
• Provide on-ground insights and feedback to refine future campaigns
• Support ad-hoc marketing and communication requirements

Qualifications & Experience

• Bachelor’s/Master’s degree in marketing, communications, or related field
• 2-4 years of experience in marketing communications/social media execution, or campaign coordination
• Strong expertise in LinkedIn content strategy and corporate communication

Required Skills

• Exposure to employer branding initiatives
• Basic understanding of design/video tools (Canva, Adobe, etc.)
• Strong analytical mindset with data-driven decision-making

Why Join Us?

• Join the founding team of a leading UK university establishing a centre of academic excellence in India.
• Play a key role in expanding world-class opportunities for students in India.
• Contribute to building high-quality team, culture, and impact within a mission-driven, collaborative environment.
• Access competitive compensation and benefits.