Branding & Marketing Head - Real Estate
Job Description
Location: Thiruvanmiyur, Chennai
Work Type: Full-time
Industry: Real Estate / Property Development
Experience: 8+ years preferred, with strong real estate marketing experience
About the Role
RARE Property Advisory is hiring a Branding & Marketing Head for a leading real estate developer in Chennai.
This is a senior marketing leadership role for someone who can manage end-to-end branding, digital marketing, lead generation, campaign execution, vendor coordination, CRM tracking, sales enablement, and project-level marketing across real estate developments.
The role is based in Thiruvanmiyur, Chennai, with regular travel to project sites as required.
Key Responsibilities
• Develop and execute branding and marketing strategies for real estate projects
• Plan and manage 360° campaigns across ATL, BTL, TTL and digital channels
• Drive qualified enquiries, site visits and booking conversions
• Manage digital campaigns across Google, Meta, YouTube, property portals and other platforms
• Coordinate with creative agencies, digital agencies, CRM vendors, telecalling teams, event teams and site teams
• Create and manage brochures, hoardings, social media creatives, project videos, sales presentations and marketing collaterals
• Work closely with the sales team to improve lead quality, site visit numbers and conversion outcomes
• Monitor CRM systems, lead tracking, dashboards and marketing performance reports
• Plan and execute project launches, channel partner meets, referral campaigns and customer engagement events
• Conduct competitor analysis, market research and project positioning studies
• Visit project sites regularly to understand customer response and campaign effectiveness
Ideal Candidate
• 8+ years of branding / marketing experience
• Minimum 5+ years of real estate marketing experience preferred
• Strong understanding of real estate lead generation and site visit conversion
• Experience in digital marketing, performance campaigns and property portal campaigns
• Experience working with CRM platforms such as Sell.do, Zoho CRM or similar tools
• Strong vendor, agency and team management skills
• Good communication, presentation and stakeholder management ability
• Comfortable working closely with sales teams and project leadership
• Willing to travel to project sites and participate in ground-level market reviews
This role is ideal for someone who understands both brand building and performance-driven real estate marketing.
Interested candidates can apply through LinkedIn or send their CV to
