Senior Influencer Marketing Executive
This role is for one of the Weekday's clients
Min Experience: 1+ years
Location: Mumbai
JobType: full-time
We're looking for a sharp, creative, and highly organised Senior Influencer Marketing Executive to own and scale our creator ecosystem. If you live and breathe Instagram and YouTube - and can move seamlessly between briefs, creative ideation, and performance metrics - we'd love to hear from you.
Requirements
WHAT YOU'LL DO
Scout, evaluate, and onboard influencers (nano to macro) aligned with our brand values, aesthetics, and audience.
Own end-to-end influencer campaigns: briefing, negotiations, content approvals, execution, and performance tracking.
Lead and mentor a team of 1-2 junior executives, ensuring timely delivery and quality output.
Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximise ROI.
Collaborate closely with Brand, Creative, and Performance teams; coordinate with influencers, agencies, and production partners.
Plan and execute shoots - including founder/CEO-led content - from concept to final delivery.
Contribute to content ideation and prepare first drafts of scripts for creator campaigns, founder-led videos, and organic social content.
Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
Monitor and optimise campaign performance with a strong focus on ROAS, CTR, engagement rates, and overall campaign efficiency.
Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
Stay updated on platform trends, creator economy shifts, and competitor activity.
WHAT WE'RE LOOKING FOR
2-4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.
Proven experience independently managing and negotiating influencer partnerships.
Strong understanding of performance metrics and ability to optimise campaigns for ROAS, CTR, CAC, and engagement.
Ability to wear multiple hats - strategist, coordinator, creative reviewer, and team lead.
Deep understanding of Instagram and YouTube content formats.
Ability to develop content concepts and write first drafts of scripts for reels, founder videos, and creator collaborations.
Basic proficiency in video editing tools; familiarity with storytelling and scriptwriting.
Highly organised, detail-oriented, and process-driven.
Excellent written and verbal communication skills.
Proficiency in Google Sheets and Excel for campaign reporting and management.
GOOD TO HAVE
Experience managing or mentoring junior team members.
Prior experience handling founder/CEO-facing shoots.
Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.
Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.
Experience working closely with Meta performance campaigns and creator-led ads.
Must-have skills
influencer marketing
Good-to-have skills
Campaign Performance Analysis, Instagram, YouTube
