Social Media Manager | KNK Salon

You'll lead social media for KNK Salon and a roster of other fashion and lifestyle brands, owning everything from content planning to execution and community management.\n\nThe Role-\nWe're looking for a Social Media Manager who lives and breathes beauty, salon, and fashion content. Someone who understands what makes content perform, can plan and execute content calendars, coordinate shoots, and drive meaningful growth across social platforms.\nYou won't just schedule posts — you'll own the growth, look, and voice of the brands you manage.\n\nKey Responsibilities -\n\nContent Strategy & Planning\nBuild and manage monthly content calendars for KNK Salon and assigned fashion/beauty brands\nPlan content pillars, campaigns, and content series aligned with brand goals\nTranslate brand offers, services, and launches into engaging social media content\nCoordinate with internal teams to ensure timely content execution\n\nContent Shooting & Production\nPlan, direct, and coordinate photo and video shoots\nCapture content when required, including reels, behind-the-scenes footage, client transformations, product showcases, and trend-based content\nWork closely with photographers, videographers, models, and designers to deliver content requirements\nMaintain a consistent pipeline of fresh content assets\n\nTrend Spotting & Reels\nStay updated on Instagram, YouTube Shorts, and emerging platform trends\nAdapt trending formats and audio to suit brand objectives\nProactively suggest new content ideas and growth opportunities\n\nCommunity Management & Growth\nDrive growth in followers, engagement, reach, and overall brand presence\nManage comments, messages, and audience interactions professionally\nBuild relationships with followers and convert engagement into enquiries and bookings\nIdentify influencer, collaboration, and user-generated content opportunities\n\nPublishing & Optimisation\nSchedule and publish content across Instagram, Facebook, YouTube, and other relevant platforms\nWrite compelling captions, hooks, and calls-to-action\nImplement hashtag strategies and optimize content performance\nConduct testing of content formats, posting times, and creative approaches\n\nReporting & Insights\nTrack and report monthly performance metrics\nAnalyse content performance and audience behaviour\nProvide actionable recommendations based on data and insights\nMonitor competitor activities and industry trends\n\nCandidate Requirements - Experience\nMinimum 2 years of hands-on social media management experience\nAgency experience or experience handling multiple brands is preferred\nPrior experience in salon, beauty, wellness, fashion, or lifestyle brands is highly desirable\nDemonstrated success in growing social media pages and engagement\nExperience in content creation, shooting, and directing social media content\n\nSkills\nStrong understanding of social media platforms and trends\nExcellent visual and aesthetic sense\nReels-first content mindset\nKnowledge of Meta Business Suite and scheduling tools\nBasic video editing skills using CapCut, InShot, Premiere Pro, or similar software\nFamiliarity with Canva and creative collaboration workflows\nStrong written communication skills in English and Hindi\nExcellent organisational and project management abilities\n\nPreferred Qualifications\nExperience with paid social media campaigns\nInfluencer marketing and UGC campaign experience\nPhotography or videography skills\nUnderstanding of the beauty, salon, and fashion industry landscape\nFamiliarity with the Lucknow market\n\nWhat You'll Get\n\nOpportunity to manage leading beauty and fashion brands\nSupport from an experienced creative and marketing team\nCreative freedom to experiment and implement ideas\nExposure to diverse brands and industries\nFast-paced agency environment with strong growth opportunities\n\nHow to Apply\nInterested candidates can apply by sharing their updated CV along with links to social media pages, portfolios, or content they have managed or created.\nWildpunch Design Pvt. Ltd.

is an equal opportunity employer. Hiring decisions are based solely on merit, skills, experience, and creative ability.