Copywriter

About the Company

SRV Media is a leading digital marketing agency that partners with some of India's top universities and brands to create impactful digital experiences. We blend creativity, strategy, technology, and performance marketing to deliver campaigns that drive engagement and measurable business growth.

About the Role

As a Copywriter at SRV Media, you will be responsible for creating engaging, persuasive, and performance-driven content for social media, digital advertising, websites, landing pages, email campaigns, video scripts, and branding projects. You will collaborate with designers, strategists, account managers, and performance marketers to develop content that connects with audiences and delivers results.

Responsibilities

• Content Creation
• Write compelling copy for social media posts, ad campaigns, websites, blogs, landing pages, email marketing, and digital assets.
• Develop creative concepts, taglines, headlines, and campaign messaging.
• Create scripts for videos, reels, and digital advertisements.
• Adapt tone and messaging based on different brands and target audiences.

• Campaign Development
• Collaborate with creative teams to develop integrated marketing campaigns.
• Write high-converting copy for Meta, Google, LinkedIn, and other digital platforms.
• Support branding and communication initiatives with strategic messaging.

• Research & Strategy
• Understand client industries, competitors, and target audiences.
• Conduct content and keyword research to create relevant and engaging copy.
• Ensure all content aligns with brand guidelines and marketing objectives.

• Editing & Quality Control
• Proofread and edit content for clarity, grammar, consistency, and accuracy.
• Maintain high editorial standards across all deliverables.
• Incorporate feedback while meeting project timelines.

• Collaboration
• Work closely with Graphic Designers, Art Directors, Performance Marketers, Video Editors, and Account Managers.
• Participate in brainstorming sessions and contribute innovative content ideas.

Qualifications

• Bachelor's degree in Journalism, Mass Communication, English, Marketing, Advertising, or a related field.
• 2+ years of experience in a digital marketing agency, advertising agency, or content-focused role.
• Strong portfolio showcasing social media content, ad copy, websites, campaigns, or brand communication projects.

Required Skills

• Excellent written and verbal communication skills.
• Strong storytelling and conceptual thinking abilities.
• Ability to write for multiple formats and digital platforms.
• Understanding of social media trends, digital marketing, and content strategy.
• Basic knowledge of SEO principles and performance marketing copywriting.
• Exceptional attention to detail and time management skills.

Preferred Skills

• Google Workspace / Microsoft Office
• Grammarly or similar editing tools
• ChatGPT and AI-assisted writing tools
• Notion, ClickUp, or other project management platforms
• Basic understanding of WordPress CMS is an advantage