Social Media & Personal Brand Manager (Founder's Office)
Job Description
Position: Social Media & Personal Brand Manager (Founder's Office)
Experience: 2+ Years
Location: Noida
Employment Type: Full-Time
About the Role
We are looking for a highly driven and execution-focused Social Media & Personal Brand Manager to build, manage, and scale the digital presence of our founder across platforms. This role requires a blend of content strategy, social media management, personal branding, audience growth, and performance optimization.
The ideal candidate understands how to transform ideas, experiences, and expertise into engaging content that drives visibility, credibility, and community growth.
Key Responsibilities
Personal Brand Management
Own and manage the founder's digital presence across platforms.
Develop and execute a comprehensive personal branding strategy aligned with business goals.
Identify trending topics, industry conversations, and thought leadership opportunities.
Maintain consistency in messaging, tone, and positioning.
Social Media Management
Manage and grow:
X (Twitter)
Responsibilities include:
Content calendar planning and execution.
Daily posting and scheduling.
Community engagement and audience interaction.
Monitoring comments, DMs, and mentions.
Trend tracking and opportunity identification.
Content Creation
Create high-quality content across formats:
LinkedIn posts
Twitter threads
Instagram carousels
Reels/Short-form videos
Founder insights and thought leadership content
Repurpose long-form content into platform-specific assets.
Coordinate with designers, editors, and videographers for content production.
Draft captions, hooks, CTAs, and storytelling-driven content.
Growth & Optimization
Develop platform-specific growth strategies.
Improve engagement, reach, follower growth, and content performance.
Track key performance metrics and provide weekly reports.
Experiment with new formats, trends, and audience acquisition strategies.
Optimize profiles for discoverability and credibility.
Analytics & Reporting
Monitor content performance and audience behavior.
Generate weekly and monthly performance reports.
Provide actionable recommendations based on insights and trends.
Preferred Qualifications
2–5 years of experience in Social Media, Personal Branding, Content Marketing, or Digital Marketing.
Proven experience managing founder, executive, creator, or thought-leader accounts.
Strong understanding of LinkedIn, Instagram, and X algorithms.
Excellent copywriting and storytelling skills.
Experience with content planning and social media analytics tools.
Basic understanding of video content and short-form content trends.
Ability to work independently and execute quickly.
Key Performance Indicators (KPIs)
Follower Growth
Post Impressions
Engagement Rate
Profile Views
Leads/Inbound Opportunities Generated
Reach
Engagement Rate
Reel Views
Follower Growth
Shares & Saves
X (Twitter)
Impressions
Engagement Rate
Follower Growth
Profile Visits
Content Virality Metrics
Overall
Personal Brand Growth
Audience Quality
Community Engagement
Consistency of Posting
Thought Leadership Positioning
Monthly Growth Targets Achievement
Ideal Candidate
Someone who thinks like a strategist, writes like a creator, analyzes like a marketer, and executes like an operator. The goal is not merely managing social media accounts but building a founder's influence, authority, and digital presence at scale
