Social Media Manager

Key Responsibilities:Social Media Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with brand objectives and marketing goals.
• Create monthly and quarterly social media content calendars.
• Identify emerging social media trends, platform updates, and audience behaviors to keep the brand ahead of the curve.
• Plan and execute campaigns to increase brand awareness, engagement, follower growth, and lead generation.

Content Management

• Oversee the creation of engaging and platform-specific content across Instagram, LinkedIn, X (Twitter), YouTube, Facebook, and other relevant platforms.
• Collaborate with content writers, graphic designers, video editors, and creative teams to produce high-quality content.
• Ensure consistency in brand voice, tone, messaging, and visual identity across all social channels.
• Review and approve content before publishing.

Community Management

• Manage day-to-day social media activities, including posting, scheduling, monitoring, and engagement.
• Respond to comments, messages, and audience interactions in a timely and professional manner.
• Build and nurture online communities to strengthen brand loyalty and customer relationships.
• Monitor brand mentions and manage online reputation.

Campaign Execution

• Plan and execute social media campaigns, contests, giveaways, product launches, and special initiatives.
• Collaborate with influencer marketing, brand partnerships, and campaign teams to amplify campaign performance.
• Coordinate with internal stakeholders to ensure seamless campaign execution.

Analytics & Reporting

• Track, analyze, and report key social media performance metrics, including reach, engagement, impressions, follower growth, website traffic, and conversions.
• Generate weekly and monthly performance reports with actionable insights.
• Use data-driven recommendations to optimize content and campaign performance.
• Monitor competitor activities and benchmark performance against industry standards.

Influencer & Brand Collaborations

• Work closely with influencer marketing teams to integrate creator-led content into social media strategies.
• Identify opportunities for brand collaborations and cross-promotional initiatives.
• Support influencer campaigns through social amplification and content repurposing.

Paid Social Media Support

• Coordinate with performance marketing teams on paid social campaigns.
• Assist in audience targeting, creative planning, and campaign optimization.
• Monitor paid campaign performance and provide recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Mass Communication, Business, or a related field.
• 2–5 years of experience managing social media accounts for brands, agencies, or startups.
• Strong understanding of major social media platforms, their algorithms, and best practices.
• Excellent written and verbal communication skills.
• Strong content planning and storytelling abilities.
• Experience using social media management tools such as Hootsuite, Buffer, Sprout Social, Later, or similar platforms.
• Strong analytical skills with the ability to interpret performance metrics and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.