Meta Ads Specialist

HamBOLDS Pvt Ltd is a science-backed beauty & personal care company building fast-growing D2C brands - Epitight, Cozitis, and Niconi. We blend nature with technology to create products consumers love. We're looking for a Meta Ads Specialist who doesn't just run ads - someone who owns the funnel, tests obsessively, and scales what works.

What you'll do

• Plan, launch, and manage Meta Ads campaigns across Facebook & Instagram for our D2C beauty brands
• Build full-funnel campaign structures - Awareness (TOF), Consideration (MOF), and Conversion (BOF)
• Set up and manage Advantage+ Shopping Campaigns and Advantage+ Audiences
• Create and manage Dynamic Product Ads (DPA) with catalog and product feed optimization
• Set up Meta Pixel, Conversions API (CAPI), and custom events for accurate conversion tracking
• Build Custom Audiences, Lookalike Audiences, and Interest & Behavioral targeting segments
• Run structured A/B tests on creatives (static, carousel, video, Reels), copy, and audiences
• Manage retargeting campaigns across all funnel stages to reduce drop-off and recover lost buyers
• Monitor and optimize key metrics - ROAS, CPA, CTR, CPM, frequency, and purchase value daily
• Allocate and manage Meta ad budgets efficiently to maximize ROI across brands
• Brief creative teams on ad formats, hooks, and copy angles based on data insights
• Build weekly and monthly performance reports with clear insights and recommendations
• Stay current with Meta algorithm updates, new ad formats, and platform policy changes

Requirements

• Minimum 1 year of hands-on Meta Ads experience
• Proven experience managing Meta Ads campaigns for D2C or e-commerce brands
• Strong understanding of full-funnel Meta campaign strategy (TOF, MOF, BOF)
• Hands-on experience with Meta Pixel setup, CAPI, and custom event tracking
• Experience with Advantage+ Shopping and Advantage+ Audience campaigns
• Ability to brief creative teams with data-backed ad hooks and copy directions
• Strong analytical mindset comfortable with numbers, ROAS, CPA, LTV metrics
• Experience in Beauty / Skincare / Personal Care category
• Familiarity with Looker Studio or similar reporting dashboards

Why join us

• Own Meta strategy for 3 fast-growing D2C brands
• Creative, test-driven work culture
• Real ownership, career growth & learning
• Work closely with brand & leadership team
• Hike based on current CTC & performance

Location: Goregaon West, Mumbai | 6 Days Working