Performance Marketing Executive (Google Ads & Meta Ads)

Performance Marketing Executive (Google Ads & Meta Ads)\n\nGurugram (On-site) | Full-Time\nExperience: 2–4 Years\nSalary: Up to ₹4.8 LPA (Based on skills, experience, and performance)\n\nAdloft is looking for a data-driven and result-oriented Performance Marketing Executive who has hands-on experience managing Google Ads and Meta Ads campaigns. If you're passionate about driving measurable growth, optimizing campaigns, and generating quality leads through paid advertising, we'd love to hear from you.\n\nWhat You'll Do\nPlan, create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).\nCreate and manage Meta Ads campaigns across Facebook and Instagram.\nMonitor campaign performance and continuously optimize for leads, conversions, ROAS, and cost efficiency.\nConduct keyword research, audience targeting, competitor analysis, and A/B testing.\nSet up and manage conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversion API.\nPrepare regular performance reports with actionable insights and recommendations.\nCollaborate with the creative and content teams to develop high-performing ad creatives and landing page strategies.\nStay updated with the latest trends, platform updates, and best practices in paid advertising.\n\nWhat We're Looking For\n2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns.\nStrong understanding of Google Ads, Meta Ads Manager, Google Analytics 4, and Google Tag Manager.\nExperience with conversion tracking, Meta Pixel, Conversion API, and campaign performance analysis.\nGood knowledge of keyword research, audience targeting, bidding strategies, and remarketing.\nAbility to analyze data, identify opportunities, and optimize campaigns for better ROI.\nExcellent problem-solving skills, attention to detail, and analytical thinking.\nStrong communication skills and the ability to manage multiple client accounts.\n\nWhy Join Adloft?\nWork with clients across multiple industries and business segments.\nManage real advertising budgets and performance-driven campaigns.\nLearn and grow with the latest digital marketing tools, AI technologies, and automation platforms.\nCollaborate with a young, ambitious, and creative team.\nEnjoy real ownership, continuous learning, and opportunities for career growth from day one.