Social Media Manager

Social Media Manager — Signzy\n\nRole : Own and scale Signzy's social media presence across LinkedIn, Twitter/X, and emerging channels - driving brand authority in RegTech/BFSI and converting engagement into pipeline.\n\n.\nWhat you'll do\nPlan and execute social content calendars aligned to GTM and Company’s priorities (CKYC 2.0, Video KYC, Loan Origination, fraud prevention, DPDPA).\nRun and optimize paid social campaigns (LinkedIn Ads, Google Ads, retargeting) tied to lead-gen and event promotion (summits, webinars).\nTrack real-time conversation, sentiment, and emerging narratives in fintech/BFSI/RegTech — turn cultural and industry moments into timely content.\nPartner with PMM/Content/Sales Ops to repurpose thought leadership, case studies, and event moments into scroll-stopping posts.\nOwn social-sourced MQLs/SQLs — report on engagement-to-pipeline conversion, not just vanity metrics.\nBuild and manage executive/founder personal branding (LinkedIn ghostwriting for leadership). A/B test formats, hooks, and creative to continuously improve CTR and conversion. Continuous experimentation and optimisation.\nEverything social media which could create impact for Signzy.\n\nWhat you will bring\n4-6 years in B2B social media/growth marketing, ideally BFSI, fintech, SaaS, or RegTech.\nSharp understanding of compliance-heavy audiences — CXOs, compliance heads, CTOs — and what makes them stop scrolling.\nStrong grip on paid social strategy, targeting, budgeting, and performance analytics.\nA "pulse-reader" — genuinely tuned into people's sentiment, pain points, and what's trending in fintech conversations.\nExcellent copywriting instinct — punchy, provocative, no fluff.\nComfortable owning numbers: reach, engagement, lead volume, CAC from social.\n\nReports to: GTM Leadership