Marketing Content Manager

Manager / Assistant Manager – Content & Brand Marketing

Location: Gurgaon

Function: Marketing

About the Role

We are looking for a creative storyteller and content-driven marketer who can build compelling narratives around Ozone's Doors, Windows, Facades, Architectural Hardware, and Smart Living solutions.

The ideal candidate will have a strong background in content strategy, copywriting, brand communication, creative development, and digital content marketing. This role will be responsible for transforming technical product features into engaging customer-centric stories that strengthen brand perception, drive engagement, and support business growth.

Key Responsibilities

Brand Storytelling & Communication

• Develop and execute content and communication strategies across Ozone product categories.
• Build compelling brand narratives that communicate innovation, design, performance, and customer value.
• Translate technical product features into easy-to-understand customer benefits.
• Create and maintain messaging frameworks for campaigns, product launches, websites, catalogues, social media, exhibitions, and sales collateral.
• Ensure consistency of brand voice across all customer touchpoints.

Content Strategy & Creation

• Develop content plans aligned with marketing and business objectives.
• Create and oversee content across:
• Social Media
• Websites & Landing Pages
• Product Launches
• Catalogues & Brochures
• Videos & Reels
• Email Marketing
• Dealer & Channel Communication
• Trade Marketing Collaterals
• Exhibition & Event Communication
• Produce both long-form and short-form content tailored to different audiences.

Creative Development

• Conceptualize and execute integrated marketing campaigns for product launches, exhibitions, dealer engagement programs, and digital platforms.
• Develop campaign concepts, taglines, scripts, content pillars, and creative briefs.
• Collaborate with designers, videographers, agencies, and production partners to create impactful content.
• Lead content ideation and creative brainstorming sessions.

Digital & Social Media Marketing

• Drive content-led audience engagement across digital platforms.
• Develop content calendars and platform-specific content strategies.
• Monitor content performance and audience engagement metrics.
• Identify emerging content trends, formats, and storytelling opportunities.
• Support lead generation campaigns through content assets and marketing automation initiatives.

Product & Category Branding

• Work closely with Product, Sales, and Category teams to understand business priorities.
• Support category positioning and differentiation strategies.
• Develop communication assets that strengthen product launches and market adoption.
• Create compelling stories around design, innovation, safety, functionality, and customer experience.

Agency & Stakeholder Management

• Coordinate with creative agencies, freelancers, photographers, videographers, and content partners.
• Manage content production timelines and quality standards.
• Collaborate cross-functionally with sales, product, and marketing teams.

Desired Candidate Profile

Preferred Backgrounds

• Copywriter / Senior Copywriter
• Creative Strategist
• Content Strategist
• Brand Communication Specialist
• Content Marketing Manager
• Creative Content Manager
• Advertising Agency Professional
• Digital Content Lead
• Social Media Content Specialist

Experience

• 4–8 years of experience in Content Marketing, Brand Communication, Creative Strategy, or Advertising.
• Experience in consumer brands, lifestyle brands, building materials, home improvement, architecture, design, interiors, or agency environments is preferred.

Skills Required

• Brand Storytelling
• Creative Writing & Copywriting
• Content Strategy
• Campaign Planning
• Social Media Marketing
• Script Writing
• Creative Concept Development
• Digital Marketing
• SEO Content Understanding
• Marketing Communication
• Agency Management
• Presentation & Communication Skills
• AI-assisted Content Creation Tools

What Success Looks Like

• Strong and consistent brand communication across all channels.
• High-performing content campaigns that improve engagement and lead generation.
• Effective product storytelling that drives awareness and preference.
• Creative campaigns that enhance Ozone's positioning in the Doors & Windows category.