Social Media Manager

Company: Straightline Solutions Pvt. Ltd. (Straightline Worldwide)

Location: Kolkata

Experience: 3–4 years of relevant hands-on post-qualification experience on social media marketing

Employment Type: Full-time

Qualification: Business Administration (BBA) / Mass Communication & Media or

Post Graduate Diploma in Management (PGDM) with a specialization in Digital Marketing/Media.

About Us

Straightline Solutions, a premier experiential agency with over 4,000 successful projects like the Filmfare Awards, is hiring a dynamic Social Media manager based at Kolkata for its Digital marketing services vertical.

Key Responsibilities

1. Social Media Management & Strategy

• Own, manage, and scale organic presence of business projects or of our clients across LinkedIn, Facebook, Instagram, and YouTube .
• Plan, and schedule monthly calendars that align with business or client objectives
• Develop platform-specific strategies to elevate brand positioning, keeping a sharp eye on industry trends

2. Meta Ads running and evaluation

• End-to-end management of Meta Paid Ads (Facebook & Instagram Manager) , focusing on B2B lead generation, brand awareness, traffic, and conversion.
• Budget forecasting, daily campaign optimization, and scaling ad spend efficiently.
• Deep-dive into core data analytics to track and optimize critical KPIs: Reach, Impressions, CTR, CPC, CPL, CPM, and ROAS .

3. YouTube Marketing

• Manage the business and /or clients YouTube channel, including content staging and optimization.
• Execute video SEO best practices: writing high-converting titles, descriptions, keyword tags, playlist management, and collaborating on thumbnail design
• Monitor channel growth analytics and run targeted YouTube video ad campaigns when required.

4. LinkedIn Marketing

• Curate thought-leadership content on LinkedIn to enhance visibility among corporate clients and business connects
• Design and execute employer branding initiatives
• Manage targeted LinkedIn talent-acquisition or lead management campaigns to support internal hiring across diverse departments.

What We Are Looking For

• Experience: 3–4 years of verifiable, hands-on experience in organic social media management and marketing (agency experience is a heavy plus).
• Technical Edge: Deep familiarity with Meta Ads Manager, LinkedIn Campaign Manager, Google/YouTube Analytics, and social scheduling tools.
• Data-Driven Mindset: Ability to translate complex data spreadsheets into actionable plans and budget optimizations.

How to Apply

Please send your resume, along with a brief portfolio or case studies of past ad campaigns you have managed, to ” with the subject line ‘Application: Social Media Manager - Kolkata‘ .