Performance Marketing - Senior Manager

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.\n\nKey Roles and Responsibilities:\nOwn and optimize performance campaigns across Google, Meta, and LinkedIn\nManage and scale high-budget campaigns (1–3 Cr+/month) with strong focus on CAC & ROAS.\nExecute and refine full-funnel strategies (acquisition → conversion).\nDrive experimentation, A/B testing, and performance optimization.\nCollaborate with copy, design, and video teams to improve campaign effectiveness.\nOptimize landing pages, funnels, and conversion journeys.\nTrack, analyze, and present performance insights with clear action plans\n\nCompetencies:\nStrong ownership with an outcome-driven approach.\nAbility to balance execution with strategic planning.\nData-driven decision-making and problem-solving mindset.\nAbility to thrive in a fast-paced, high-growth environment.\n\nWho Should Apply:\n8+ years of experience in performance/growth marketing\nProven experience managing large-scale paid campaigns and budgets (1-3 Crores+ per month)\nStrong expertise in Google Ads, Meta Ads, LinkedIn Ads (Certification is a plus).\nExperience in EdTech / D2C / high-growth startups preferred.\nMBA from Tier-2 institutes (preferred).\n\nWhat do we offer?\nOpportunity to lead and build a full-stack growth engine (Digital).\nFast-paced, high-growth environment with strong learning exposure.\nCompensation Range: INR 18-24 Lakhs