Digital Analytics Specialist

Job Summary\n\nThe Marketing Performance & Analytics Specialist partners closely with the Digital Experience Manager to measure, analyze and optimize the organization’s digital marketing performance across channels. This role combines strong marketing channel analytics capabilities with hands-on ownership of HubSpot, ensuring data integrity, reliable reporting and actionable insights that improve campaign and funnel outcomes.\n\nAs the primary HubSpot super user and administrator, this individual is responsible for managing reporting infrastructure, dashboards, workflows and data hygiene, while partnering with Sales Enablement and Technology to ensure aligned data, accurate attribution and effective use of HubSpot – Salesforce integrations.\n\nThis position is ideal for a curious, detail-oriented self-starter who enjoys solving problems, improving systems and translating data into clear, actionable insights that influence marketing channel strategy and performance.\n\nResponsibilities\n\nServe as the HubSpot Super User and Administrator, owning day-to-day platform configuration, user support, permissions, workflows, dashboards, and ongoing optimization of the marketing automation platform.\nOwn and maintain marketing reporting infrastructure within HubSpot, including dashboards, campaign tracking and lifecycle reporting aligned to business outcomes\nEnsure strong data hygiene and governance practices across marketing and CRM systems to support accurate reporting, attribution and decision-making\nAnalyze marketing and digital performance across channels (paid media, email, website and social) to identify trends, surface insights and recommend optimizations\nPrepare and deliver regular and ad hoc performance summaries and presentations to marketing leadership and cross-functional partners, ensuring insights are accessible and actionable\nPartner with Technology, CRM, and Sales Enablement teams to maintain seamless integration between HubSpot and Salesforce, supporting consistent data flow and reporting integrity\nDeliver CRM and marketing automation enhancements, including lifecycle updates, property management and data cleanup initiatives to improve scalability and reporting accuracy\nCollaborate with external vendors and internal stakeholders on platform enhancements, renewals, integrations, and feature rollouts aligned to business needs.\nSupport testing and optimization efforts, including A/B testing of emails, forms, landing pages, and digital experiences, and assist with measurement and learnings.\nEnable the broader marketing team through training and documentation, maintaining up-to-date technology playbooks, best practices, and process guidance.\n\nQualifications, Skills and Experience\n\n3-5 years of experience in digital marketing, marketing operations or channel analytics-focused role with increasing responsibility for reporting and platform support\nStrong working knowledge of HubSpot including reporting dashboards, workflows, properties, and user management; HubSpot Certification strongly preferred\nExperience analyzing and reporting on multi-channel marketing performance, including paid media (LinkedIn, Google PPC), website analytics and email marketing\nUnderstanding of campaign measurement, funnel performance and attribution concepts across digital channels\nFamiliarity with tool such as Google Analytics, ad platforms, CMS tools and social media automation tools (Sprout Social preferred).\nStrong analytical and problem-solving skills , with the ability to connect data points and translate insights into clear, actionable recommendations\nHighly organized and detail-oriented , with the ability to manage multiple priorities and maintain accurate documentation in a fast-paced environment.\nStrong communication skills , with the ability to explain technical concepts clearly and partner effectively with Marketing, Technology, and Sales Enablement teams.\nDemonstrated ability to work independently and collaboratively , showing ownership of work while contributing to cross-functional initiatives.\nBachelor’s degree in marketing, business, analytics, or a related field , or equivalent practical experience.