Manager in Alumni Relations Division

About the Role\n\nManager – Annual Giving and Small Donations would be responsible for leading and scaling BITS Pilani’s broad-base fundraising – the annual giving programme, digital and online appeals, day-of-giving campaigns, and recurring small-ticket donations from the wider alumni and well-wisher community. The role would require a person who can design and run multi-channel donation campaigns end to end (email, social, WhatsApp, and web outreach), convert engagement into giving at scale, and deliver a warm, reliable donor experience to every contributor regardless of gift size. The role carries both a digital-fundraising mandate (campaigns, annual giving, online appeals) and a volume donor-acquisition-and-servicing mandate (growing and retaining a broad base of small-ticket donors), in equal measure.\n\nThe position also requires the person to work closely with internal divisions across campuses, BITSAA International chapters, and alumni volunteers, bringing strong programme management, judgement, and relationship-building skills.\n\nResponsibilities\n\nLead and scale the annual giving and small-donations programme of BITS Pilani – owning the yearly calendar of appeals, campaigns, giving days, and recurring-donation drives across alumni batches, regions (India and international), and affinity groups\nDesign and run multi-channel donation campaigns end to end across email, social media, WhatsApp broadcasts, web, and tele-outreach – from strategy, segmentation, and messaging to send, follow-up, conversion, and reporting\nBrief the Marketing function on creative requirements – provide campaign objectives, audience segments, key messages, and calls-to-action; review delivered creative and donation landing pages for accuracy of appeal before deployment\nOwn donor data and the CRM (Salesforce / similar) – capture gifts, segment audiences, track pledges and recurring donations, and keep records clean, compliant, and audit-ready\nDeliver world-class small-donor servicing – timely thank-you communications, tax receipts, acknowledgements, and welcome journeys for every contributor, with a focus on first-gift conversion and second-gift retention\nSet up and manage online giving infrastructure – payment gateways, donation forms, recurring-gift options, and giving pages – in coordination with Accounts & Finance and the Web team; ensure a frictionless, secure giving experience\nRun structured donor stewardship for the small-gift base – impact updates, named-fund acknowledgements where applicable, and segmented communications that deepen the relationship and move donors up the giving ladder\nTrack, analyse, and report on fundraising metrics – number of donors, gift conversion rate, average gift, donor retention, recurring-giving growth, and total funds raised – and bring continuous improvements to campaign strategy and targeting\nIdentify and cultivate volunteer fundraising leadership – company ambassadors, batch champions, and chapter volunteers – to drive peer-to-peer and reunion giving at scale; train, coach, and recognise volunteers\nManage a small team of annual-giving and donor-servicing staff, ensuring smooth operations, clear KPIs, and high satisfaction ratings from BITS donors\nMaintain good working relations with all internal divisions – especially Accounts & Finance, Alumni Relations, Student Welfare, and the Directors’ Office – for compliant, efficient, and well-integrated fundraising operations\nAny other tasks assigned by the Head, Alumni Relations or Dean / Associate Dean, Alumni Relations\n\nQualifications and Experience\n\nFull time Postgraduate (MBA, MA, MSW, or a similar degree) with 7–8 years of relevant experience in fundraising, annual giving, digital/CRM marketing, membership programmes, donor servicing, or large-scale community/campaign management, with at least 5 years in a higher education institution / non-profit\nExperience of leading and managing teams is essential\nDemonstrated track record of running multi-channel campaigns (email, social, WhatsApp, web, tele-outreach) and converting outreach into measurable action at scale – donations, sign-ups, or registrations – is strongly preferred\nHands-on familiarity with CRM platforms (Salesforce / similar), email-marketing tools (Mailchimp / similar), and online payment / donation infrastructure\n\nCompensation\n\nUp to 16 Lacs per annum, depending on experience / suitability to role.