Performance Marketing Manager

Anna Simona Kids is a premium, design-led baby essentials brand based in Mumbai — and we're growing fast. We're looking for a sharp, experienced performance marketer to own and scale our paid channels end to end.\n\nThis is not a coordination role. We need someone who has genuinely scaled a D2C brand through paid media — someone who understands the numbers, builds the strategy, executes it, and is accountable for results.\n\nWHAT YOU'LL OWN:\nMeta Ads\n→ Full ownership of Meta campaigns — strategy, structure, creative briefing, testing, scaling\n→ Manage prospecting, retargeting, and retention campaigns across Facebook and Instagram\n→ Build and maintain campaign architecture — audience segmentation, funnel structure, budget allocation\n→ Brief creative team on video and static ad concepts based on what's working\n→ Analyse performance weekly — ROAS, CPM, CTR, CPC, frequency — and act on it\n\nGoogle Ads\n→ Own Google Search, Shopping, and Performance Max campaigns\n→ Keyword strategy, bid management, product feed optimisation\n→ Track and improve Google ROAS across all campaign types\n\nWhatsApp Marketing\n→ Own all WhatsApp broadcast campaigns via ByteSpeed AI\n→ Build and manage retention flows — abandoned cart, welcome series, post-purchase, replenishment\n→ Plan and execute monthly campaign calendar\n→ Monitor open rates, click rates, conversion rates — test and improve continuously\n\nPerformance & Reporting\n→ Weekly performance report — all channels, key metrics, what changed and why\n→ Monthly marketing report with clear insights and recommendations\n→ Own the marketing P&L — know your blended ROAS, CAC, and contribution margin at all times\n→ Track and report on new vs repeat customer acquisition across all channels\n→ Use Shopify, Meta Ads Manager, Google Ads, and ByteSpeed dashboards fluently\n\n%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;\n' :\n%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;\n'14; 3–6 years of hands-on performance marketing experience — D2C brand experience is non-negotiable\n'14; Has personally scaled Meta and Google campaigns, not just managed agencies\n'14; Strong with numbers — comfortable building and reading performance reports, not just pulling data\n'14; Understands D2C metrics deeply — ROAS, CAC, LTV, AOV, blended vs channel-level performance\n'14; Experience with WhatsApp marketing tools (ByteSpeed, Interakt, Wati or similar)\n'14; Creative instinct — can brief a video concept, identify winning hooks, spot what's not working\n'14; Comfortable working directly with a founder in a fast-moving environment\n'14; Mumbai-based, full-time, in-person\n\n%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;\n:\n%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;\n'17; Someone who manages agencies and reports on what they did\n'17; A generalist marketer who dabbles in paid ads\n'17; Someone who needs to be told what to test next\n'17; A remote or hybrid position\n\n%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;\n:\n%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;\nWe're a fast-growing premium baby brand in a scaling phase — and we're building a team to match.