Posted 01 July, 2026
Performance Marketing
Rapyder Cloud Solutions Pvt Ltd
Bangalore North,Karnataka,India,560001
Full Time
Reference: 474_449844_418854000223644097
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\n Job Purpose:
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\n We run paid, performance\-driven demand generation for a B2B Cloud business. The incumbent will own the budget, channel mix, and CAC outcome across Google, LinkedIn, programmatic, and field\/event channels and will be responsible for driving measurable business outcomes through performance marketing initiatives.
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\n Primary Responsibilities:
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\n Full ownership of paid digital spend (Google, Social, Programmatic, EDMs), including CAC and ROAS outcomes.
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\n Drive channel mix decisions based on cost\-per\-SQL and cost\-per\-won\-deal metrics.
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\n Coordinate with Product and Technology teams to translate roadmap into campaign messaging.
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\n Align marketing spend and pacing with Sales pipeline targets and business priorities.
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\n Manage agencies, influencers, and channel partners against defined KPIs.
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\n Partner with Content teams to drive funnel\-based marketing initiatives.
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\n Identify and optimize funnel leakages across CTR, CVR, lead quality, and attribution.
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\n Support event\-driven pipeline generation activities.
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\n Own CRM hygiene and lifecycle optimization as a core responsibility.
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\n Additional Responsibilities:
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\n Drive quarter\-over\-quarter CAC efficiency improvements.
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\n Contribute towards pipeline growth and sales\-cycle velocity.
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\n Collaborate with Sales, Finance, Product, and Leadership teams to optimize marketing performance.
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\n Participate in scenario\-based assignments and business reviews as required.
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\n Total Experience
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\n 4-7 Years in B2B Performance\/Digital Marketing
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