Executive - Influencer Marketing (Tamil)

Key Responsibilities:

• Plan and execute vernacular influencer and creator campaigns in Tamil across platforms such as Instagram and YouTube

.• Identify, onboard, and manage Tamil-speaking creators and influencers relevant to the target audience

• Manage end-to-end creator campaigns from creator sourcing and briefing to content approvals and post-campaign reporting

• Drive performance-oriented content, focusing on metrics such as views, engagement, and

content scalability

• Track social media trends and quickly replicate them with regional creators

• Adapt high-performing Hindi or English content into Tamil

• Build and manage a strong network of Tamil creators

• Stay updated with regional social media trends, formats, and creator ecosystems in Tamil speaking markets

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Qualifications and Experience

• 1-3 years of experience in influencer marketing, creator partnerships, social media campaigns, or as a content creator
• Fluency in Tamil (written and spoken) is mandatory
• Strong understanding of Instagram and short-form video ecosystems
• Familiarity with performance-driven content formats and viral social media trends
• Strong communication and stakeholder management skills
• Ability to work independently in a remote work environment while coordinating with central teams
• Experience in beauty, personal care, or D2C brands is a plus.