Graphic Designer

About the Role\n\nWe are looking for a highly creative and performance-driven designer who can create compelling ad creatives that drive measurable business results. The ideal candidate should have strong graphic design skills, a solid understanding of performance marketing, and hands-on exposure to digital advertising platforms such as Google Ads and Meta Ads.\nCandidates with prior experience in a marketing or advertising agency are strongly preferred.\n\nKey Responsibilities\nDesign high-converting static creatives, banners, social media ads, landing page assets, and campaign creatives.\nCreate performance-focused visual content for Meta (Facebook & Instagram), Google Display, YouTube, and other digital channels.\nCollaborate with performance marketing teams to develop creatives aligned with campaign objectives and KPIs.\nContinuously test and iterate creative concepts based on campaign performance data.\nUnderstand audience behavior and translate marketing insights into effective visual communication.\nMaintain brand consistency across all creative assets.\nStay updated on digital advertising trends, creative best practices, and platform-specific requirements.\n\nRequired Skills & Qualifications\n• 2–3 years of experience in Graphic Design, preferably in a digital marketing or advertising agency.\nStrong proficiency in Adobe Creative Suite, particularly:\nAdobe Photoshop\nAdobe Illustrator\nAdobe Premiere Pro (Must preferred)\nAdobe After Effects (good to have)\nMotion Graphics (Must preferred)\nVisual Storytelling\nVideo Editing\n2D Animation\n\n• Strong understanding of creative design principles, typography, color theory, and visual storytelling.\n\nBasic hands-on knowledge of:\nPlatform - Meta Ads and Google Ads\n• Good understanding of Performance Marketing concepts, including:\nCTR optimization\nConversion-focused creative design\nA/B testing\nFunnel-based creative strategy\nCustomer acquisition campaigns\n• Ability to interpret campaign data and optimize creatives based on performance insights.\n• Excellent communication and collaboration skills.\n\nMandatory Requirements\nPerformance Marketing Agency experience is mandatory.\n2–3 years of experience across either of graphic design / Motion Graphic experience.\nStrong expertise in Photoshop and Adobe Creative Suite and Motion graphics\nBasic knowledge of running and managing campaigns on Google Ads and Meta Ads.\nUnderstanding of performance marketing and conversion-focused creative development.\n\nPreferred Qualifications\nExperience creating creatives for D2C, e-commerce, or lead-generation campaigns.\nFamiliarity with video editing and motion graphics.\nPortfolio showcasing performance marketing creatives with measurable results.\n\nWhat Success Looks Like\nAbility to consistently deliver high-performing creatives.\nStrong collaboration with media buying and performance marketing teams.\nData-driven approach to creative development and optimization.\nFast turnaround times while maintaining high design quality.\n\nPortfolio submission is mandatory with the application.