SEO Copywriter

About the Company

We are looking for an experienced SEO / GEO Copywriter to join our team in Pune. This role is ideal for someone who understands how content is evolving beyond traditional search and can create compelling, conversion-driven copy that performs across Google Search as well as AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.

About the Role

The ideal candidate should have prior experience working in an agency environment and possess a strong understanding of the Banking, Financial Services, and Insurance (BFSI) sector. You should be equally comfortable writing long-form SEO pages, landing pages, ad copies, video scripts, social media content, and AI-optimized content while ensuring accuracy and compliance.

Responsibilities

• Develop SEO and GEO-focused copy for websites, landing pages, blogs, and product pages.
• Create compelling, conversion-oriented copy tailored for BFSI products and services.
• Optimize content for discoverability across traditional search engines and AI-generated answer platforms.
• Write metadata, social media captions, ad copies, emailers, and short-form video scripts.
• Conduct keyword and search-intent research to build content aligned with user queries.
• Structure content to improve visibility and citation in AI-powered search experiences.
• Ensure all communication adheres to BFSI and YMYL content standards and regulatory guidelines.
• Collaborate closely with SEO strategists, planners, designers, and account teams.
• Stay updated with evolving trends in SEO, GEO, and AI-driven search.

Qualifications

• 2–5 years of copywriting experience, preferably in a digital or creative agency.
• Mandatory experience working with BFSI brands (Insurance, Banking, FinTech, NBFC, etc.).
• Strong command of written English and storytelling.
• Understanding of SEO fundamentals, search intent, and keyword optimization.
• Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems.
• Experience writing across multiple formats, including long-form content, landing pages, ad copy, social media, and video scripts.
• Ability to simplify complex financial concepts into engaging and consumer-friendly communication.
• Excellent research, editing, and proofreading skills.
• Working knowledge of tools such as Google Search Console, Ahrefs, SEMrush, Surfer SEO, or similar platforms is preferred.

Preferred Skills

• Prior experience handling insurance or financial services clients.
• Exposure to AI-assisted content workflows and content optimization.
• Ability to balance creativity with regulatory and compliance requirements.

If you have a knack for writing copy that ranks, converts, and earns visibility across both search engines and AI-powered platforms, we'd love to hear from you.