CRM Communication Executive | WhatsApp Business API

Company: Jeena Sikho Lifecare Ltd.

Patient Communication Executive (CRM & Messaging Operations).

Designation: Patient Communication Executive / CRM Communication Analyst

Department: Marketing / CRM & Operations

Reporting To: COO

Location: Head Office Zirakpur (on-site preferred)

CTC Budget: ₹4L – ₹6L per annum (can stretch to ₹7–8L for strong WhatsApp API + Salesforce experience)

Key Responsibilities:

• Monitor all outgoing SMS and WhatsApp messages from CRM and hospital software daily

• Track template approval status on Meta Business Manager (Utility vs Marketing categories) and DLT portal for SMS

• Identify and escalate delivery failures, rejected templates, or drop-offs in engagement

• Coordinate with tech and vendor teams to fix or resubmit flagged templates

• Understand and flag issues in existing WhatsApp/SMS automation flows

• Propose and support building new patient communication journeys — appointment reminders, lead follow-ups, drip sequences

• Maintain a daily/weekly communication health report

Key Skills & Competencies:

• 1–3 years in CRM operations, digital marketing ops, or customer communication

• Hands-on experience with WhatsApp Business API — template management, quality ratings, opt-in/opt-out

• Familiarity with DLT SMS compliance (TRAI framework)

• Comfortable reading delivery dashboards and failure logs

• Proficient in Excel / Google Sheets

• Hindi + English bilingual (our patient communications are in both languages)

Preferred Attributes:

• Exposure to Salesforce, LeadSquared, or any CRM platform

• Prior experience in healthcare, hospital, or health-tech setup

• Meta Business Manager familiarity (WABA management)