Assistant Media Manager (Digital)

Purpose of the Role:\n\nThe Assistant Media Manager – Digital will be responsible for executing and optimizing digital media campaigns across Search, Social, Programmatic, and E-commerce platforms. This role requires strong hands-on expertise, operational rigor, and an analytical mindset to ensure campaigns are delivered efficiently, accurately, and continuously improved to drive performance outcomes aligned with business objectives.\n\nKey Responsibilities:\n\nExecute and manage campaigns across Google Ads (Search, Display, YouTube) , Meta Ads Manager , and Programmatic platforms (DV360 / The Trade Desk)\nDrive Search (SEM) execution , including keyword management, bidding, and ongoing optimization\nEnsure accurate campaign setup, trafficking, and QA for error-free delivery\nMonitor live campaigns and proactively address delivery, pacing, and performance issues\nAnalyze performance data and share actionable insights and optimization recommendations\nSupport campaign optimization through A/B testing, audience refinement, and bid adjustments\nDevelop and maintain campaign reports (daily/weekly/post-campaign) with clear insights\nTrack budgets, spends, and key performance metrics with high accuracy\nExecute and monitor E-commerce campaigns across Amazon, Flipkart, Blinkit (or similar platforms)\nCoordinate with internal teams and partners to ensure smooth execution and timely delivery.\n\nSkills:\nPlatforms & Tools:\n\nGoogle Ads (Search, Display, YouTube), Meta Ads Manager, Reach Planner, Insight Finder, Comscore, Meta Insigihts,\nProgrammatic platforms (DV360 / The Trade Desk)\nE-commerce advertising platforms (Amazon, Flipkart, Blinkit, etc.)\n\nFunctional Expertise:\nCampaign delivery and optimization across brand and performance KPIs (CPM, CPV, Reach, Impressions, VTR, Video Views, CPA, ROAS)\nFamiliarity with campaign measurement and verification tools (CM360, IAS or equivalent)\nData analysis and reporting (Excel)\n\nExperience:\n3–6 years of hands-on experience in digital media execution across Search, Social & Programmatic campaigns.\n\nQualifications:\n\nGraduate / Postgraduate (MBA or equivalent preferred)