Vice President of Growth

We are looking for a VP of Growth ( digital/performance marketing agency background preferred with exposure to organic marketing as well) to drive end-to-end growth across multiple consumer fintech products such as LenDenClub & InstaMoney.

This is not just an acquisition role. This leader will be responsible for:

• GTM strategy
• User acquisition and engagement strategy
• Ownership of strategy execution
• Cross-functional growth orchestration (Product & Marketing)
• Ultimately owning business numbers (GMV, MAU, ATS, Revenue )

This role sits closely with the Business Head and leadership team, and operates as the central growth integrator across marketing, product, tech, data and businesses

Role Mandate:

To build and execute a structured growth engine that converts strategy into measurable business outcomes across acquisition, engagement, retention, and monetisation.

Key Responsibilities:

1. GTM Strategy & Execution Ownership

Lead end-to-end GTM planning and execution for products

Define clear customer segments, positioning, channel mix and rollout strategy

Translate business objectives into executable monthly and quarterly growth roadmaps

Ensure cross-functional readiness across marketing, product, credit, tech and ops

Track GTM performance and course-correct rapidly

2. Business Outcome Ownership

Own growth-linked KPIs including:

Disbursements / Investments (GMV)

Revenue and contribution margins

CAC, ROAS

Retention metrics

MAU and ARPU / ATS

Ensure acquisition efforts translate into profitable growth

Drive alignment between volume targets and portfolio quality

This role is accountable for outcomes — not just traffic.

3. Acquisition Strategy

Define acquisition strategy by product, channel, and customer cohort

Translate business objectives into channel-level growth plans (paid, organic etc )

Recommend budget allocation based on incremental impact and unit economics

Balance paid-led and organic-led growth strategically

4. Engagement & Retention

Build engagement strategy post-acquisition

Improve funnel conversion from install → application → disbursal → retention

Drive lifecycle marketing and CRM strategy

Identify and unlock retention growth levers

Work with product to improve user experience and stickiness

5. Performance & Attribution

Lead attribution and measurement frameworks across tools and platforms

Drive clarity on incremental performance vs cannibalisation

Establish robust reporting linking channel spend to business contribution

Improve signal quality for budget allocation decisions

6. Execution Orchestration

Partner with Marketing, Product, Tech, Business Heads to drive aligned execution

Remove cross-functional bottlenecks impacting growth

Enable faster decision-making on scaling and optimisation opportunities

Institutionalise weekly growth review rhythms

7. Experimentation & Scale

Own structured experimentation roadmap across acquisition and engagement

Drive hypothesis-led testing culture

Convert successful pilots into scalable playbooks

Continuously identify new growth channels and distribution opportunities

8. Stakeholder Leadership

Act as the central growth integrator across Business, Marketing, Product, Tech, and Data

Align teams around shared growth metrics

Bring clarity in situations of channel conflict or attribution overlap

Present clear growth narratives to leadership

What We're Looking For : Must-Haves

8–12 years in a digital and performance marketing agency or growth marketing role, in fintech or consumer internet

Strong understanding of unit economics (CAC, ROAS, payback, contribution margin)

Demonstrated experience owning business outcomes, not just channel metrics

Experience leading cross-functional GTM execution

Ability to operate in matrixed organisations and influence without direct reporting authority

Strong analytical mindset with bias for action

Nice-to-Haves

Lending or fintech experience

Experience scaling multi-channel acquisition

Product-led growth exposure

Experience managing large budgets

Success in This Role Looks Like

Clear GTM frameworks across products

Predictable, profitable growth engine

Improved funnel conversion and engagement

Reduced channel conflict through structured allocation

Business teams viewing growth as integrated, not siloed

Company Description

Vartis Platforms, founded in 2015, the holding company of LenDenClub and InstaMoney is a profit making FinTech company. For the year ended March25, Vartis Platforms's net profit was Rs. 34 crs on a revenue of Rs. 236 Crs. The platform has a community of over 3 crore registered users and more than ₹19,000 crore disbursed in loans.

LenDenClub is India's largest peer-to-peer (P2P) lending platform, empowering individuals to grow their wealth through innovative and reliable financial solutions. As an RBI-registered NBFC-P2P, LenDenClub emphasizes trust, transparency, and technology to provide secure and seamless transactions. LenDenClub offers lenders an opportunity to diversify their portfolios and achieve better returns compared to traditional investment options.

InstaMoney is among India's top 3 short term personal loan apps and serves salaried and self employed borrowers (Pan India) , who are looking for instant collateral free loans. It sources borrowers via multiple direct platforms and through embedded partnerships with all major payment platforms in India.