Content Writer

Who are we?

Certbar is a cybersecurity maturity and program management company that designs solutions to help businesses achieve cyber resilience through measurable outcomes. With a focus on security, risk, compliance, and response, the company delivers tailored programs to organizations across industries. We help organizations in critical sectors such as energy, banks, fintech, insurance, PSUs, CCA, NHA, ABHA, Healthcare, etc. We empower global organizations to navigate the ever-evolving cyber threat landscape with confidence.

Role Description:

As a Content Writer cum Story Teller, you'll be responsible for turning insights into impactful content that supports brand growth and marketing objectives. You'll combine creativity with strategy to develop content that educates, engages, and converts audiences while maintaining a consistent and authentic brand voice. Collaborate with design team to position/structure document, social media content, email campagins, video scripts, and more...

Responsibilities:

• Create content strategy across various platforms to deliver successful campaigns.
• Create content for blogs, websites, social media, email campaigns, and marketing collaterals.
• Develop content strategies aligned with business goals and target audience needs.
• Collaborate with marketing and design teams to produce compelling campaigns.
• Research industry trends and generate content ideas that drive engagement and brand awareness.
• Optimize content for digital channels and online marketing initiatives.
• Ensure consistency in brand voice, messaging, and content quality across all platforms.
• Edit, proofread, and refine content to maintain accuracy and clarity.

You will be our services/solutions' story teller and must be able to write leadership & technical persona related content.

Qualifications:

• 1–4 years of experience in content writing, copywriting, or digital marketing.
• Strong content writing and storytelling skills.
• Understanding of content strategy and online marketing principles.
• Excellent grammar, editing, and proofreading abilities.
• Ability to research, simplify complex topics, and write for diverse audiences.
• Knowledge of Cybersecurity Industry is plus.
• Portfolio of writing samples, blogs, articles, or social media content is preferred.